Marketing automation can help your business reach new heights. In this article we share 11 Awesome Tools That Can Make Your Online Marketing Life So Much Easier.
The marketing automation industry is slowly but surely gaining popularity within small and large businesses alike. In fact, 51% of companies, on average, are already using marketing automation in their business processes. This relatively new advancement efficiently allows marketers to drive home sales and significantly increase revenue.
Given the glaring impact of automation, businesses should not be missing out on this marketing opportunity.
Not yet familiar with the best automation tools out there? Let us give you a head start.
In this article, we will recommend the best automation tools that can make your marketing life more manageable.
When Should You Get a Marketing Automation Tool?
While it’s true that marketing automation is fast becoming the new norm, businesses should not be too quick to jump on the bandwagon.
Introducing new technology into the marketing process may seem like the obvious next step towards upscaling your business operations. However, let’s not forget that having a stable and well-established marketing operation should always take precedence over any marketing optimization effort.
Not sure if your business is ready for marketing automation? Here are some hints that can guide you:
- Your company already has a defined marketing strategy
- Your business can handle financial requirements
- You have identified compatible marketing channels
- Do you have a designated person or team handling marketing tasks?
If you believe you’re ready to upscale your marketing process, here are the recommended automation tools that you mustn’t skip out on.
Recommended Tools for Automating Your Marketing Process
Tools for Graphics Creation
Using captivating graphics is a key way to boost customer engagement and increase brand awareness.
Creating attention-grabbing, scroll-stopping visuals is a challenge for any designer. But with the help of automation, even someone without professional graphic design skills can produce high-quality graphics that count.
Here are some image generation tools to help you create visuals that drive home sales:
1. Icons8 Mega Creator
Not every business can afford fancy design software or employ a team of expert designers to create visuals that sell. Thankfully, anyone can get the job done with graphic design automation tools like Icons8 Mega Creator.
Icons8 is a tool to customize social media photos and graphics. Use icons8 to instantly create incredible visuals or use pre-loaded templates to enhance and personalize your original illustrations.
With Icons8, you can recolor and resize images, generate icon fonts, and add overlays in a matter of seconds. You can start a design from scratch or build up your illustration from a template. Create images and export files absolutely free.
Pixelixe is an online graphic design tool that automatically creates beautiful designs with a single click.
The online graphic editor can help you eliminate multiple steps in the design process, such as image resizing, refining, background replacement, and even creating visual designs for various online marketing platforms.
Pixelixe offers thousands of ready-to-use design templates optimized for whichever platform you use. It brags an unlimited source of design elements such as header images, social media post graphics, and ready-made thumbnails, all ready to use across all your marketing channels.
With its advanced image editing tools, you can customize your images to fit your desired finished product.
Pixelied is a lightning-fast graphic design tool that you need to watch out for. If you are a marketer who wants to do your own visuals or a beginner in graphic design looking for a trusty partner, this tool can be what you are looking for.
Make epic designs from scratch or create a new design using Pixelied’s extensive ready-made templates. Have trouble finding royalty-free images online? This tool has millions of photos in stock, and you don’t have to worry about attribution when you use them.
Whether you want to create social media visuals, Youtube thumbnails, mock-ups, illustrations, or icons – Pixelied can help you come up with a design worthy of your brand.
Tools to Remove Image Background
No matter how captivating a photo may be, it can be easily dragged down by distracting and unwanted elements in the background. Fortunately, you can easily solve this problem with the right tools.
An AI-powered background remover is an essential tool for every photographer. And the good news is that these tools are readily available on the web for free.
A background remover helps direct viewers’ attention towards elements you want to highlight. Removing a photo’s background can give you many exciting opportunities to unleash your creativity.
Here is a popular tool for background removal:
Image backgrounds that do not match your design goal can be a nuisance. Keep unwanted elements out of your photo by using a Slazzer.
Slazzer is an AI-powered tool for instant background removal. It uses advanced algorithms to remove background from any photo and automatically replace your background with a more compatible image.
Slazzer is a pretty straightforward tool, simply upload your photo and let AI do the rest.
The tool is available in various forms, including API, desktop, plugins, and software. It uses high-end AI technology to detect foreground layers and separate them from the background.
Tools for Email Marketing
About 7 billion email addresses exist worldwide, and 95% of email users check their emails daily.
With numbers as strong as this, it is not surprising that email marketing remains one of the most effective ways to reach out to prospective and current customers. It is even more effective than social media when it comes to customer acquisition.
Email marketing is usually used by businesses to send out updates, product campaigns, up-and-coming deals, and maintain visibility. It may be an old form of communication, but it still stands as a solid marketing tool.
If email marketing is part of your business strategy, you need to consider using automation tools. After all, it is one of the easiest processes to automate.
Here are some of the best email marketing automation tools you can consider:
The key to effective email marketing is to create personalized emails that directly target your customer’s specific demands. While manual campaigns can get this done, email marketing automation can speed up the process.
Encharge.io is one of the top email marketing automation tools in the market. It helps send data-driven and behavior-based emails and automate repetitive tasks.
With Encharge, you can send emails based on collected customer behavior data, send automated personalized emails to the target audience, and view users’ actions on your website in real-time through your app.
Encharge is known for its user-friendly interface, various options and customizations, and ease of connection to different apps. It carries the most popular integrations like stripe, intercom, and Hubspot.
6. Text Blaze
One of the challenges email marketers deal with is repetitive typing. When tasks are repetitive, careless mistakes are bound to happen.
Text Blaze offers a solution to this problem.
Text Blaze is an automation tool for typing email templates. Using email templates not only saves time, it also ensures brand messaging consistency and boosts productivity. Automating the process of creating and typing email templates can eliminate the monotony of bulk typing and remove needless errors.
Text Blaze is available as a Chrome extension. Simply save any snippet of text on the platform as a template and designate a shortcut. Once you type in your shortcut, the snippet text will take its place wherever you may be working in Chrome.
One of the most outstanding features of these tools is the absence of character limits. You can also use its sharing and collaboration features to get the most dynamic templates in any application.
Tools for Social Media Management
Building trust and developing strong relations with your customer base increases leads, resulting in more robust sales and good revenue. And what better way to engage with customers than through social media?
With ever-changing social media algorithms, social media management is not an easy feat, but with social media automation tools, you can quickly take care of promotion, advertising, monitoring, and data analytics.
7. Post Planner
Not all businesses have the financial capacity to employ a dedicated social media manager. This is where social media marketing automation comes in.
Post planner is one of the most popular social media scheduler tools. It can help you increase followers, likes, comments, and your overall customer reach. With the correct setup, it can boost your engagement through the roof. It can also automate your posting calendar and populate your social media platforms by engaging content with a single click. With all its powerful features, it is worth every penny.
If you ever worry about how your posts will look when they’re published, this tool has a solution. In the Post Planner, you will see a live preview of your post as you create it.
Additionally, this is also an effective tool to curate content. It filters different content across the top social media platforms and throws you the most profitable ideas hassle-free.
Social media administration can be a handful. But with a tool like Missinglettr, you can simply do away with laborious tasks such as content creation, scheduling, and brand analytics.
With Missinglettr, you can:
- Increase inbound traffic and engagement through automated social media drip campaigns
- Automatically produce content that you can seamlessly share across social platforms
- Automatically compile your brand’s analytics and metrics
- Get a year’s worth of scheduling done in advance.
Missinglettr regularly releases new features that help marketers keep up with the ever-changing social media landscape. It’s a real game changer!
Oktopost is a B2B social media management tool. Use Oktopost to manage, measure, and monitor your social media activities and head towards your business-to-business marketing.
Oktopost lets you manage content, schedule posts in seconds, maximize content visibility and effectively measure the impact of your social media activities.
The tool is easy to use and customizable according to your preferences. Full access to all its powerful features may come with a price, but when it comes to social media management, there is no comparison to how well it can cater to marketers and small and large businesses alike.
Tools for Content Creation
Creating quality content is key to attracting customers to your business’s page. It is an effective way to retain customers and keep them coming back for more.
Content marketing helps build customer trust and loyalty, and having people’s trust means that your brand’s voice has the power to influence your customers’ purchasing decisions.
Although there is no substitute for experienced and qualified content creators, with recent technology, creating engaging content can now be entirely done and managed by machines.
10. AI Writer
Businesses thrive on written content such as blog posts, news articles, product reviews, infographics, social content, and the like. While human creativity and experience remain unbeaten in content creation, manual article writing has its downsides. For one, it’s time-consuming and not precisely cost-efficient.
Thankfully, artificial intelligence is here to take on the role.
With AI-powered article writing tools such as AI Writer, you can generate high-quality, SEO-optimized, and error-free articles in a matter of minutes.
Simply input your desired headline, and AI Writer can readily generate unique article drafts.
The AI writer can cut your article creation time to half such that you can move on to more meaningful and productive marketing tasks.
If you want to write your articles from scratch, this tool can assist you. It does all the heavy lifting for you, from compiling a list of citations to finding the right keywords. All that’s left for you to do is type.
Tools for Compiling all Marketing Assets
When we speak of marketing assets, these include blog posts, articles, website content, social media content, images, videos, emails, etc. Whatever types of assets you use for your marketing strategy, a compilation of these resources can simplify marketing efforts.
One solution to safely and efficiently compile all your marketing assets is introducing automation to the equation.
Automated digital asset management tools such as Filecamp make organizing easy and ensure that your resources are secure and accessible.
Designers and marketers constantly have to find and resurface files and distribute them across the organization. This process takes up an enormous amount of time, sacrificing those allotted for more productive work.
Having a central place to store digital assets is essential in any business.
Filecamp quickly yet professionally gets your files in order, making it easy for your organization to sort, pull out, and store virtual files needed for their projects.
Filecamp is a cloud-based digital asset management platform. Its user interface is compatible across several devices, including mobile.
Some of its features include custom labelling, file previews, and advanced folder permissions control. Despite its ease of access, this tool assures that you’re always in control despite its ease of access.
What’s best about this tool is that it allows any number of users for no extra charges.
Ready to Start Automating Your Workflow?
Marketing automation obviously packs unlimited potential for business growth. With all the advantages it has to offer, adapting to this new norm is the ideal road to take, moving forward.
As marketers, our main goals should always be to strengthen engagement with our customers, build trust and loyalty, and boost brand awareness. If automation can help us reach our goals, then we should happily welcome new innovations.
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Shelly Solis is the CEO and co-founder of SaaSLaunchr. She enjoys good challenges in the digital marketing arena and loves writing case studies. She treasures conversations with different SaaS Founders and CEOs and commits to helping these businesses grow their brands.