Branding is all about selling trust in a product, service, or business by packaging it with the right perception, image, and identity. Successful businesses thrive on how much trust their brand (image/identity) can sell to customers. Business relationships are built on trust, and trust is rooted in the brand. Join us in this article as we discuss 11 Unique Branding Ideas to Consider in 2020
For your business to stand the test of time, your customers must trust your brand. Trust wins loyal customers, and a business’s brand is responsible for selling that trust.
In today’s competitive world of marketing, more business owners have become increasingly aware of the marketing potential of branding. However, most of them do not have quality products or services on which to anchor their customer’s trust. As a result, companies that have quality products or services to offer are finding it increasingly difficult to get attention.
It is vital to take note that there already exist several brands in virtually every target market. As such, it is crucial to create a unique brand (image/identity) that is capable of selling your business’s products/services and winning over customer’s trust.
Branding Is Not Advertising/Marketing!
Many business owners mistake branding for advertising and marketing. Because of this misconception, a lot of promising businesses get it wrong and lose out on chunks of potential customers. However, branding is not a marketing or advertising campaign.
While advertising/marketing campaigns seek to make customers and potential customers aware of new offerings by a company, branding pursues a different purpose. Ultimately, branding aims at creating (and maintaining) the right perception.
Your customers/prospects need to have a definitive impression about your business, its products, and services. That image/perception your customers have about your business ‘is’ your brand.
Why Is It Important to Brand?
There are several reasons why you must brand your business effectively. The market competition is very fierce these days, and it takes more than a few strokes to get any attention. Branding, therefore, allows your business to stand out from the crowd.
Here are some of the key reasons that make branding essential:
Impression: It is important to make the right idea on the market and your prospective customers for your product or service to thrive. Branding helps you build an affirmative impression about your business and position it strategically for your target audience.
Win Trust: Customers have become aware of the fact that most companies that do not have quality products/services to offer, merely feed off branding. The chances are that your business only has one opportunity to make the right impression. If your brand does have a product/service that is worth patronizing, then you must leverage branding to win potential customer’s trust. Branding is your best opportunity to communicate (sell) your business to target customers. 54% of companies fail at branding.
Win Loyalty: Doing an excellent job at branding your business does more than merely helping you sell your products/services to target customers. Effective branding can win you the Customer Loyalty that would have taken you a long time, finance, and patience to build.
Below is a list of surefire branding ideas that will give your business rock-solid brand edge against the competition. Remember, it’s about selling the right perception!
11 Unique Branding Ideas to Consider in 2020
1. Define Your Archetype
Carl Jung, a renowned psychologist, conceptualized the concept of Archetype Branding. This strategy was adopted by several world-leading brands, including the likes of Apple, Microsoft, etc. and has been known to yield tremendous results.
Jung’s strategy poses that, to sell a definitive perception to your target customers, you should not only seek to ‘sell’ your products/services but also sell a ‘story’ along with it.
For instance, Microsoft’s archetype is ‘the boy/girl next door.’ This archetype creates the impression of a brand that is ‘close to you,’ everywhere you go, a product that essentially integrates into customer’s everyday life. Apple’s archetype is ‘the visionary.’ This archetype creates the impression of a brand that sets the trend or evokes the future, and so on.
Giving your brand a unique archetype can help you create a compelling story around your brand identity. Also, it guides your marketing and advertising campaigns and keeps them consistent. Do you have an archetype for your brand, what is it?
2. Re-examine Your Brand Values and Check Lapses
It is important to have defined brand values. Also, ensure that they include authenticity, credibility, and transparency. After incorporating these values, it is essential to analyze your performance and check for weak spots regularly.
After evaluating your brand’s weaknesses, try to improve on them consistently to increase your brand value. Meanwhile, keep it transparent; customers appreciate a brand that promotes an open brand/customer relationship.
3. Re-establish Your Identity
Your brand logo is your identity and the face of your business in your niche market and abroad. A mere casual drawing with some things scribbled on the image can tarnish your branding efforts. Your potential customers may easily take your brand as unprofessional and, therefore, untrustworthy.
Also, if your business is already a proud owner of a professional-looking logo, it is still a good idea to occasionally play around with it a bit. You can make infrequent minimal modifications on your websites and social media platforms. Your audience would be excited to visit your web pages to meet a few tweaks from time to time. Make sure the image stays consistent.
4. Reevaluate Your Social Media Strategy
Social media plays an essential role in any business, including startups, small businesses, and big businesses. Through platforms like Facebook, Instagram, Twitter, WhatsApp, etc., brands can tap into a vast stream of potential customers.
Effective branding on social media can help your company create connections and build a strong following of active-users around your products and services.
5. Invest in Creative/Compelling Brand Visual Content
Besides your brand logo, every single publication concerning your brand is an extended image of your business. They are also instrumental both for advertising and marketing campaigns. As such, you must be intentional about monitoring and putting out various kinds of definitive and compelling visual content across multiple platforms.
Invest in brand videos, illustrations, graphics, art-work, printed materials, written materials, etc.
6. Regularly Recreate Your Packaging
For businesses that have products to sell, it is essential to make attractive, compelling, and memorable packaging for your brand’s products. Your products are also an extended image of your business identity; it conveys your brand values.
The packaging of your products/services is the first thing that draws your first-time customer’s attention. The quality of your packaging also influences their buying decision significantly. Be original, make unique and attractive packaging concept a priority for your brand. Also, switch things up from time to time to keep things interesting and also keep your customers engaged and guessing.
7. Promote Singularity of Your Merchandise
Consider your brand’s ideal and convey it in terms of quality and style on each of your products. You may be selling similar products like face-caps, print T-shirts, food, bags, furniture, bottles/plastic, etc. like some other brands. However, the design and packaging of your merchandise must stand out.
Make sure that your brand’s design concept expresses its singularity and uniqueness compared to that of your close competitors.
8. Start an Official Brand Website/Blog
Creating an official blog/website for your business is one of the best branding efforts you can offer your business. Owning an official blog early on gives you more advantages because it will quickly become popular, and new customers will easily find it.
As your business thrives, your brand will soon experience rip-offs, imitators, and spoilers both online and physically. Since you will not be able to tackle every case simultaneously, your customers must know exactly where to go for relevant brand information/education.
An official blog can serve as a medium to ensure your brand’s credibility and accountability over the previous and coming years.
Meanwhile, try not to make your blog’s interface too serious. Integrate a fine mix of text and visual content. Adopt a refreshing, entertaining, engaging, and interactive style of communicating with your customers.
9. Always Integrate Your Branding on Advertisements
Renew your advertisements frequently and make sure that all ads from your company carries the tone of your brand. Don’t just send out adverts without re-examining them. Be intentional about every single item or piece of information that represents your brand, uniquely if it carries your logo. Review every detail as if the adverts themselves were a product; hence it should be brand-standard enough to compel buying actions.
10. Integrate Your Branding Into Your Email Marketing Campaigns
There are a few emails in my mailbox I just would not delete because of how they make me feel mentally present with the brand/company that sent them. Somehow, they managed to integrate the signature style and tone of the brand in almost every detail. I almost felt as if the entire company drove over to my house to deliver the mail.
Do not leave the potentials of emailing out of your branding campaign’s strategies, be creative. Just like your advertisements, you can take advantage of emails to deliver relevant information to your customers while leaving them with lasting impressions of/from your brand.
11. Leverage Customer Care Service
Your customer care service can play a very significant role in branding your business if you use it right. Ensure that there is consistency in the way your customers/visitors are attended to, bearing in mind that branding is all about selling perception.
Try to ensure that customers leave your care service with the right impression about your business even if they still have questions. For consistency, you can consider incorporating chatbots on your care channels and also explore other avenues as well.
Branding is the cornerstone of successful businesses. Despite increasing competition, if a company can sell trust in their brand, they can win the loyalty of customers more quickly. The unique blend of modern and time-proven branding strategies explained in this article will do an excellent job of strengthening the brand potentials of both startups and established companies long-term.
We thank you for being a loyal reader of our articles and hope you have found these 11 Unique Branding Ideas to Consider in 2020 helpful, and we hope you are inspired and motivated to take your brand further in the new year, Good luck!
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Gregory is passionate about researching new technologies in both mobile, web and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.
Also published on Medium.