Looking to expand your brand merch without committing to something that’s expensive to manufacture or a hassle to bring to events? Custom car air fresheners might just be the solution you were looking for.
But as with any form of branded merch, the last thing you want is to be too generic with your designs. So, how can you use custom air fresheners as branded merch to stand out from your competitors? Here are five tips to get you started.
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Pick a Design That Reflects Your Brand’s Personality
Start by creating a design that suits who you are as a brand. That’ll probably mean using your logo and brand colours, and even a brand mascot, so people instantly recognize it as yours.
You want to keep the design simple but memorable here, so it’s easy on the eye while still standing out in your customers’ minds. You could even use an image that links to the products or services you provide—for instance, if you’re a pet groomer, you could offer funny car air freshener designs to your customers from a company like Make My Freshener.
Choose Scents That Match Your Brand Vibe
Design aside, you have an extra branding opportunity with custom air fresheners: scent. No, your brand probably doesn’t have a signature scent, but now is the opportunity to create one!
If you need some inspiration, think about scents that are universally loved and evoke the right mood (for instance, fresh, energizing, or calming). Vanilla is said to be the most popular scent, so if you want to keep your customers in a great mood during their commutes, this is a good option to consider.
Order From a Trusted Company
Even the best air freshener designs will be a letdown if they’re printed poorly. That’s why you’ll want to work with a reputable printing company, ideally one that specializes in custom car air fresheners, so you know you’re getting a quality product.
Make sure to ask about minimum order quantities before you spend your money, and see if they’ll send you a free sample of your printed design before you commit to a bulk order.
Include a Call to Action
Don’t just add your logo to your custom air freshener design. You want your customers to be able to find your company whenever they want, and that means providing your website address at the very least.
You could also include social media handles, especially if you have a big social presence, or a discount code to encourage them to order. The next level up is to use QR codes, which make it super simple for customers to find your online store or campaign.
Use Them As Giveaways or At Events
Finally, make sure you share your branded merch with potential customers at any opportunity. For instance, you could give them out at trade shows or product launches, or as a customer appreciation gift with online orders.
Everyone drives or rides in cars, so your merch should, hopefully, have daily visibility. It’s a simple yet effective way to spread brand awareness organically.
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