Did you know that consistent brand presentation across all platforms can increase revenue by up to 23%? And at the heart of that brand presentation is often a well-crafted logo design. Let’s take a look at the 7 Best Logo Design Books Every Brand Designer Should Own
I’ve been designing logos for over 20 years now, and I can tell you that despite the endless YouTube tutorials and online courses available today, nothing has shaped my logo design thinking quite like a carefully curated collection of the best logo design books.
There’s something magical about flipping through physical pages filled with timeless logo design wisdom. I still remember when I purchased my first serious logo design book – it was like a light bulb moment for me! The concentrated knowledge and carefully selected examples provided insights that scattered online articles simply couldn’t match.
Whether you’re just starting your journey into logo design or you’re looking to refine your logo design skills after years in the industry, the best logo design books can be transformative. In this article, I’ll share seven of the best logo design books that have had the biggest impact on my career and that I believe every serious logo designer should own. Let’s dive in!
Table of Contents
Why The Best Logo Design Books Still Matter for Logo Designers
I get it – in a world that’s digital first, it might seem outdated to recommend physical logo design books. Why not just watch a quick tutorial or scroll through Instagram for inspiration? I used to think the same way! I’d spend hours jumping from one online tutorial to another, collecting bits and pieces of knowledge but never really developing a cohesive understanding.
Then a mentor recommended me one of the books on this list, and everything changed. According to a study by the University of California, we retain approximately 10-15% of information from digital sources compared to 25-30% from print materials. There’s something about the tactile experience that helps cement concepts in our brains.
Books offer something that’s increasingly rare online – carefully curated, thoroughly vetted content. When an author spends years developing a book on logo design, they’re not just throwing together quick tips for clicks or views. They’re creating a comprehensive resource from real world experience that builds concepts upon each other in a logical progression.
I’ve also found that logo design books provide a welcome break from screen time. After spending hours in design software, the last thing my eyes need is more digital content. Flipping through a beautiful logo design book gives my eyes a rest while still feeding my creative mind.
Plus, books don’t have notifications, ads, or the temptation to switch to social media mid-learning. The focused attention they demand is exactly what helps us absorb complex logo design principles more effectively.
Marks of Excellence: The History and Taxonomy of Trademarks by Per Mollerup – Connect Theory with Practice
This was the first logo design book i ever purchsed on release, and i still need to review it, can’t understand why i haven’t!
Few books offer such a comprehensive journey through the visual language of branding as Per Mollerup’s “Marks of Excellence.” This seminal work doesn’t just catalog logos—it meticulously deconstructs the DNA of visual identity, transforming what could be a dry academic exercise into an enlightening exploration of how brands communicate through form.
What makes this book particularly valuable for logo designers is Mollerup’s taxonomic approach. Rather than presenting a simple gallery of great marks, he creates a sophisticated classification system that helps designers understand the underlying principles of successful trademark design. His systematic breakdown of visual symbols—from pictograms to logotypes—provides a framework that challenges designers to think more strategically about their creative decisions.
The historical perspective is equally illuminating. By tracing the evolution of trademarks from ancient craftsmen’s marks to contemporary corporate identities, Mollerup reveals the timeless principles that govern effective visual communication. You’ll discover how certain visual elements have maintained their power across centuries, while others emerged in response to specific cultural and technological shifts.
Designer’s insight: Keep this book within arm’s reach during your conceptual phase. When you feel stuck in familiar patterns, Mollerup’s taxonomy can spark unexpected connections and fresh approaches to visual problem-solving.
What elevates “Marks of Excellence” beyond a reference text is how it connects theory with practice. The analysis of case studies demonstrates how successful marks embody multiple layers of meaning while maintaining visual clarity—a delicate balance every brand designer strives to achieve.
For both seasoned professionals and emerging designers, this book transforms how you see and create visual identities, making it an essential addition to any thoughtful logo designer’s library.
“Logo Design Love” by David Airey – The Modern Classic
If I could recommend just one book to a designer looking to improve their logo design knowledge and understanding, it would be “Logo Design Love” by David Airey. This was my second logo design book i bought, and it completely transformed my approach.
David Airey isn’t just any logo designer – he’s built his reputation through both his logo design work and his ability to articulate the creative process. What makes this book special is how it walks through the entire logo design journey, from initial client conversations to concept development and final delivery.
One of my favorite sections covers client communication. I used to dread those initial client calls until I adopted Airey’s questioning techniques. His approach helped me extract the right information while establishing myself as a strategic partner rather than just a hands-for-hire.
The case studies in this book are absolute gold! Unlike the polished portfolio pieces we often see online, Airey shows the messy middle – the iterations, the dead ends, and the breakthroughs. I remember being shocked (and relieved) to see that even experienced logo designers go through multiple concepts before landing on the right solution.
Even though the first edition came out in 2009, the principles remain surprisingly relevant. That’s because Airey focuses on timeless design thinking rather than fleeting trends. I still reference this book regularly, especially when I need to reset my process or explain concepts to clients.
“Designing Brand Identity” by Alina Wheeler – The Strategic Approach
“Designing Brand Identity,” is a comprehensive guide by Alina Wheeler and it completely changed how I think about logo design as part of a larger brand ecosystem.
Wheeler’s approach is methodical and thorough. Rather than just focusing on the visual aspects of logos, she connects the dots between strategy, design elements, and implementation. This book taught me to ask “why” before “how” – a simple shift that elevated my work from pretty pictures to strategic solutions.
The book is structured as a five-phase process that takes you from research and clarifying strategy to developing identity, creating touchpoints, and managing assets. I used to jump straight to the drawing board, but after reading this, I developed a pre-design questionnaire based on Wheeler’s framework that has saved me countless revision rounds.
What I love most are the real-world examples from a diverse range of industries. Each case study includes the strategy behind the design, which helps me articulate the value of my work to clients who might otherwise focus solely on aesthetics. One client even asked if I’d been “studying their industry for years” after I presented concepts using Wheeler’s approach!
The latest edition includes sections on digital branding that weren’t as developed in earlier versions. I’ve found this particularly helpful as more clients need logos that work across multiple digital platforms. Wheeler’s guidelines on responsive design have become my go-to reference for creating flexible identity systems.
“Logo Modernism” by Jens Müller – The Historical Perspective
I’ll never forget the day my “Logo Modernism” arrived – it was so heavy that the delivery person joked about charging extra! This massive tome by Jens Müller is essentially an encyclopedia of modernist logo design, featuring over 6,000 trademarks created between 1940 and 1980.
Before owning this book, I had a superficial understanding of modernism in logo design. I knew I liked the clean, geometric look, but I couldn’t articulate the principles behind it or speak to its historical significance. “Logo Modernism” changed that completely, giving me both visual reference points and the theoretical foundation.
The book organises logos into categories like “geometric,” “typographic,” and “organic,” making it easy to trace the development of specific approaches. I’ve spent hours studying how designers like Paul Rand, Saul Bass, and Lance Wyman solved complex brand problems with seemingly simple solutions. Their work looks effortless, but this book helped me understand the rigorous thinking behind each mark.
One of the most valuable aspects of this book is seeing how these logos have stood the test of time. Many of the brands featured are still using the same logo or an evolution of it decades later. This has reinforced my belief in designing for longevity rather than trends – something I now emphasize in client discussions.
While the price point is higher than other books on this list, I view it as an investment rather than an expense. I’ve referred to it countless times when developing concepts, especially when working with clients who appreciate a classic, timeless aesthetic. One client even spotted it on my bookshelf during a video call and said it gave them confidence in my approach to their project!
“Make a Living Designing Logos” by Ian Paget – The Business Guide
Let’s talk about something many logo design books completely overlook – the business side of logo design. “Make a Living Designing Logos” by Ian Paget can changed your entire approach to the business aspects of your logo design career, and you will wish you had found it years earlier!
Ian Paget isn’t just a talented logo designer; he’s the founder of Logo Geek and host of the Logo Geek podcast. What makes this book so valuable is that it addresses the questions that keep most logo designers up at night when they first start freelancing: “How much should I charge?” “How do I find clients who value good design?” “How do I handle difficult client situations?”
The pricing section alone is worth the cost of the book. Paget breaks down different pricing models with real examples, helping you understand the value of your expertise. I implemented my own value-based pricing approach, and within three months, my average project value had doubled – without losing clients!
What I appreciate most is how practical the advice is. There’s a whole section on client acquisition that doesn’t just say “use social media” but provides specific strategies for different platforms. His approach to qualifying potential clients helped me spot red flags early and focus my energy on projects that were the right fit.
The chapter on contracts and project management can literally save you thousands of pounds and dollars. For instance you may have a project were the client wants to expand the scope dramatically, if you implement Paget’s contract reccomendations, which outline clearly the additional costs for such changes avoids those awkward conversations, and you can reffer the client back to the agreements.
There is alot more advice and recommendations when it comes to running a logo design business. It will help you streamline the running of your process and overall day to day business.
“The Process” by David Airey – The Methodology Deep Dive
If you enjoyed “Logo Design Love” (another book on this list), “The Process” by David Airey is the perfect companion book that takes everything several steps deeper. While many design books show beautiful end results, this one pulls back the curtain on the messy middle part of projects – and that’s where the real learning happens!
I remember being stuck in a creative rut about three years into my career. My work was decent but felt formulaic. Reading through Airey’s detailed breakdowns of his entire design process from start to finish was exactly what I needed. He doesn’t just show the pretty final logos; he shows the initial sketches, the rejected concepts, and all the iterations in between.
The first time I followed his research process for a client project, the difference was immediate. Instead of jumping straight to the computer, I spent time researching the client’s industry, competitors, and audience, just as Airey suggests. The resulting concepts were so much stronger that the client approved the very first presentation – something that had never happened before!
What really sets this book apart is Airey’s transparency about client interactions. He shares actual emails and conversations, showing how he guides clients through the design process. I used to dread certain client conversations until I adopted some of his communication techniques. His approach to presenting concepts completely transformed how I explain my work, leading to fewer revisions and happier clients.
There’s an entire section dedicated to refinement that changed how I think about the final stages of a project. Before reading David’s books, I would often rush through the last 10% of a design. Airey demonstrates why that final refinement phase is often what separates good logos from great ones. Now I build in extra time specifically for this stage, and the quality of my work has improved significantly.
“Made by James: The Honest Guide to Creativity and Logo Design” by James Martin – The Contemporary Perspective
When I first got “Made by James,” I was immediately struck by how different it felt from other logo design books. James Martin doesn’t sugarcoat the challenges of modern logo design or present himself as an infallible expert. Instead, he offers something more valuable – an honest, behind-the-scenes look at what it really takes to create distinctive work in today’s saturated logo design market.
As someone who occasionally struggles with creative blocks, I found Martin’s section on developing creativity through consistent practice revolutionary. He provides specific exercises that have genuinely improved my ideation process. One technique involving word association and rapid sketching helped me break through a particularly difficult project that had me stumped for days.
What makes this book especially relevant is Martin’s insights into building a logo design brand in the social media age. I used to post my work randomly, wondering why engagement was so inconsistent. After implementing his strategic approach to content creation and community building, my following grew significantly, and more importantly, led to better client inquiries.
The case studies in this book feel different from those in other logo design books – they’re refreshingly honest about both successes and failures. Martin shares projects that didn’t go as planned and what he learned from them. This perspective gave me permission to see my own setbacks as learning opportunities rather than failures.
I also appreciate how Martin addresses the balance between creative fulfillment and commercial success. Before reading this book, I often felt torn between creating work that satisfied me artistically and work that paid the bills. His approach to finding projects at the intersection of these concerns has helped me build a more sustainable and fulfilling career. Last year, I even turned down a high-paying project that wasn’t aligned with my creative goals – something I never would have done before – and it led to better opportunities down the road.
How to Build Your Logo Design Books Library on a Budget
Looking at this list, you might be thinking, “That’s going to cost a fortune!” I get it – quality logo design books aren’t cheap. When I was starting out, I certainly couldn’t afford to buy all my logo design books at once. Instead, I developed a strategic approach to building my library over time.
Start with one book that addresses your most immediate need. If you’re struggling with process, begin with “Logo Design Love.” If you need inspiration, “Marks of Excellence” might be your first purchase. I began with just one book and added another every month or two as my budget allowed.
Don’t overlook used books! I found several titles through used bookstores, design sales, and online marketplaces at significant discounts. Just check that you’re getting a recent enough edition if that matters for the particular book.
Digital alternatives can be a good starting point too. While I prefer physical books for design references, some of these titles are available as e-books at lower price points. This can be a way to access the content while saving up for the physical versions you want most.
Consider forming a book exchange with other designer friends. I have a small group of colleagues who share and swap books with each other, allowing us to access more resources than we could individually afford. We even have discussions about what we’re learning, which adds another dimension to the knowledge gained.
Don’t forget about complementary free resources. While books offer depth that’s hard to find online, there are excellent blogs, podcasts, and YouTube channels that can supplement your reading. David Airey’s Logo Design Love and Identity Designed blogs offer good articles about logo and identity designs from around the world.
Conclusion
A well-crafted logo can tell a brand’s story at a glance, communicate its values without words, and stand the test of time. The seven books we’ve explored offer different but complementary perspectives on this crucial aspect of brand Identity design. From practical processes to historical context, from creative exercises to strategic thinking, each contributes valuable insights to a logo designer’s development.
I’d recommend starting with the book that addresses your most pressing challenge. If you’re struggling with client relationships and design process, “Logo Design Love” might be your first purchase. If you need to strengthen the strategic foundation of your work, “Designing Brand Identity” could be transformative. Let your current needs guide your initial investments.
Remember that theory without practice has limited value. These books are most powerful when their teachings are applied to real-world projects. I’ve found that revisiting them at different stages of my career reveals new insights as my experience and challenges evolve.
I’d love to hear about your favorite logo design books! What titles have influenced your approach to logo design? Are there recent publications you think deserve a spot on this list? Share your recommendations in the community chat.
Great logo design knowledge is timeless, but our understanding and application of it continues to evolve. These seven best logo design books have provided me with a solid foundation while encouraging continuous growth and exploration. I hope they’ll do the same for you!
Special Mentions
I have purchased hundreads of logo design books over the years, but some of the best logo design books I own have been sent to me by the authors and publishers who i concider fellow logo designer friends in the industry, so i would like to take this opportunity to thank those individuals again who’s books i have featured in this article.
Designing Brand Identiy by Alina Wheeler
My signed copy of “Designing Brand Identity” was sent to me by the late Author Alina Wheeler who i had many of chats with over the years and i will miss her dearly, thanks for all your help Alina, RIP. I cherish your book!
Make a Living Designing Logos by Ian Paget
My signed copy of “Make a Living Designing Logos” was sent to me by Author Ian Paget who i have known for many years. Although we’ve never met in person we have chatted back and forth on social media and email and i concider Ian a friend. I’m greatful for the book buddy, and I’m working on the review for the readers of The Logo Creative.
The Process by David Airey
Thank you David Airey for my signed copy of The Process. I have never met David in person, but known him for many years since we did the designer interview back in 2017 and chatted a few times over the years. David has also been a big inspiration to me and my logo design career. I’m woking on the book review it’s comming soon!
Made by James by James Martin
James Martin is another logo designer i concider a friend, he was also kind enough to send me a signed copy of his book. I’m honored to have interviewed James and reviewed his book, such a talented logo designer and inspiration. Thanks James I appreciate it Mate!
Further Reading: Best Books for Graphic Designers Also check out our book review section
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Frequently Asked Questions: Logo Design Books
What books should I read to improve my logo design skills?
The seven books covered in our article provide a comprehensive foundation for any brand designer. From David Airey’s timeless wisdom in “Logo Design Love” and “The Process” to the systematic approach in “Marks of Excellence,” these resources will strengthen both your conceptual thinking and technical execution. The best logo design books combine historical context with practical techniques that you can apply to client projects immediately.
Are logo design books still relevant in the digital age?
Absolutely! While digital tools and trends evolve rapidly, the fundamental principles of effective visual communication remain constant. Books like “Marks of Excellence” explore the timeless qualities that make logos resonate across decades. These curated insights offer deeper learning than scattered online tutorials, providing a solid conceptual foundation that elevates your digital explorations.
How can studying logo design history improve my modern branding work?
Understanding logo design history isn’t about replicating the past—it’s about recognizing the visual patterns and solutions that have proven effective across different eras. Books that examine historical trademarks show how certain visual principles transcend trendy aesthetics. This knowledge helps you create more intentional, meaningful work that stands the test of time rather than following fleeting trends.
Which logo design books are best for beginners vs. experienced designers?
Our selection includes books that serve designers at various stages. Beginners might start with more foundational texts that explain design principles and processes, while experienced designers often appreciate the nuanced analysis found in taxonomic works like “Marks of Excellence.” However, the best design books offer layered insights that reveal new understanding with each revisit, regardless of your experience level.
What's the difference between logo design books and general graphic design books?
Logo design books specifically focus on the unique challenges of creating condensed visual identities that communicate brand values instantly. While general graphic design books cover broader principles applicable to many formats, specialized logo books like those in our list dissect the particular psychology, history, and methodology behind creating memorable marks that function effectively across applications.