There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:
Author: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
Expanding Brand Identity Past Graphic Design
Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.
Time Flies When You’re Having Fun by John Spencer
In this book review edition, we are going to be taking a look at a special book called Time Flies When You’re Having Fun by John Spencer it was sent to me by Author and founder / creative director of Offthetopofmyhead John Spencer.
John is lined up to take part in our designer interview and we have been collaborating over the months on the interview to get it just right.
I was thrilled when John emailed me to tell me about the book and offered to send me a signed copy before release and it’s a book I will cherish. So thanks John much appreciated and well done with the book!
Designer Interview With Michael Johnson
Michael set up Johnson Banks in 1992. His company is known for how they define, then design, brands that make a difference.
They work with people who want to do big things: tackle hunger; fight for an open internet; address child poverty; raise billions for innovation and education; bring culture and enlightenment to the world; create products that question the norm; shift paradigms and change lives.
Just Go Ahead and 80/20 Everything
I want you to do me a favour. Everything that has anything to do with your business or marketing your business, I want you to 80/20 it.
Just go ahead and 80/20 everything. Every. Damn. Thing.
It’ll work, I’m sure of it.
Designer Interview With Kyle Courtright
Today a Designer Interview With Kyle Courtright who is an independent branding and identity designer pushing pixels in beautiful Albuquerque, New Mexico. He’s the founder of Logo Wave Awards International, creator of the Logo Inspiration Generator Tool and author of The Ultimate Guide to Logo Design Ebook. Kyle has had the opportunity to work with brands like the Detroit Lions, National Parkinson’s Foundation, American Cancer Society, USA Bass, Entrepreneur and Duke University.
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Brand Mistakes to Avoid
In this article we are we’re going to be discussing Brand Mistakes to Avoid
This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects
We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals
We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.
How to Answer the Question: What’s Your Hourly Rate?
What do you say when a prospect or client asks, “What’s your hourly rate?” In this article we discuss How to Answer the Question: What’s Your Hourly Rate?
Designer Interview With Mark Richardson – Superfried
Mark Richardson is the owner of Superfried, studio alias of the self-taught designer. He originally founded Superfried in a London bedroom in 2007 and is now based in the centre of Manchester specialising in brand identity and typographic solutions for print and digital across all sectors.
His clients vary in both scale and location from start-ups in Russia to larger global brands in New York, LA and London including Fast Company, Faber & Faber, Sadler’s Wells and the Leonardo DiCaprio Foundation. His continued experimentation with letterforms has lead to the commercial release of 15 display typefaces. Mark has also given a talk at Shillington Creative College in Manchester.
Logo Life: Life Histories of 100 Famous Logos
I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos