Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
The design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
You are probably thinking of starting a business or a part-time hustle that will put you in a better situation financially. And that’s a great thing. Many small businesses have made people better financially stable than their full-time jobs. For the business to start operating and attracting customers, it needs a logo. So lets look at How to Create a Killer Company Logo and Improve Your Brand
How much time do you spend working in a day? Productivity has been a big subject of discussion in the 21st Century. Majority of people spend more than eight hours working but they can’t seem to move ahead. They’ve sort of hit their ceiling of productivity and they just can’t do more.
Today’s consumers are more tech-savvy and have higher expectations from brands they like most. They want brands to deliver unique and great experiences. This is why more and more marketers, designers and developers are putting their best efforts to create a great website user experience to fulfill the ever-increasing demands of consumers.
Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
Back in the old days, having a website used to be enough for everyone who wanted to outrank their competition. But those days are long gone. Nowadays, having a website is not an advantage anymore but a necessity.
Josh Miles is a brand-obsessed // strategist // speaker // author // podcaster // designer // marketing consultant // caffeine addict.
A longtime devotee to marketing impact, he once threw out the first pitch at a minor league baseball game dressed as a giant Subway® sandwich. Yes, he got it all the way to the catcher.
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
The eCommerce industry is transforming dynamically every year and it is crucial for your business to analyse emerging eCommerce trends and the way consumers shop to plan and experiment with your strategy.