A logo is not just a fancy image that companies or organizations etch on their products and other visual marketing tools they have, it is a very important part of a business or organization’s reputation management.
In fact, most times, customers can usually differentiate between different companies based on their logo design which is why a business, company or organization cannot afford to underestimate the importance of an impactful logo especially since the logo gives them an identity.
Continue reading “7 Characteristics of an Impactful Logo Design”
Much has been said about the theoretical principles of User Experience (UX) design (best practices, dos and don’ts, and so on). But there’s often a world of difference between learning a set of techniques and getting to grips with how to actually use them, and there can be real value in seeing how these principles get applied in the real world.
In this post, we’re going to look at five excellent websites run by well-known companies, analyse the nuts and bolts of why they work as well as they do – and highlight some of the wisdom that has gone into their creation.
Continue reading “5 Websites With Fantastic UX Optimisation”
Images are visual elements that are made to overall give flair to your website. It is made for attracting different groups of people and making the website interactive. Also, images are incorporated in a site to bloom up the bland content you have. However, these contents have eaten up a large number of data, which can contribute to your website and webpage’s slow loading speed. It may come to a time where you are accessing a specific page, and all texts are done loading, but there are a lot of white spaces in the page wherein the images are not loading.
Continue reading “WordPress Image Optimization: 6 Tips to Make Your WP Website Load Faster”
As Mark describes himself as The Heavy Metal Design. Professional Contrarian. Deadpool of graphic design. Winston Wolf of brand design, & creator of BrandTuning™. Mark is the holder of the title “World’s Least Attractive Male™” Advocate of slab serifs, Title Case and Oxford commas. Mark explains the worst thing we can elicit from others is disinterest, apathy and a lack of reaction – even if the reaction is in direct opposition to our intent.
Continue reading “Designer Interview With Mark Jenkinson”
All businesses want to boost their leads, increase conversions and sales, and get more profit. But not all of them actually realize that it is the power of their brand that gets all these things done.
Indeed, your brand and communication with your audience are extremely important for lead generation. Some big brands have flawless branding strategies that help with their consistency in generating more leads each year.
Take a look at some of these best lead generation strategies that will boost your leads and sales in 2019.
Continue reading “Best Lead Generation Strategies You Should Try in 2019”
Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services
Continue reading “Why Typography is important in branding”
The logo is one of the first things a business will pay for. A good logo should be easily recognisable, should not be easily confused with the logos of other businesses, and should be effective when it is used online or offline.
There are many instances where you will have the opportunity to incorporate your logo and, with any luck, it will be seen by a large portion of your target market.
Although there are many elements to business branding, the logo is one of the most important visual elements. Once you have a professionally designed logo, you can use it in the following ways:
Continue reading “11 Places To Use Your Business Logo”
We’ve all been there.
After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.
don’t blame yourself.
In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.
Continue reading “Finding the Perfect Influencer for Your Brand”
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
Continue reading “The Secret Recipe for Emotional Designs”
There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.
For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.
In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.
Continue reading “Importance of Branding in Today’s World”