In this book review edition, we are taking a look at “How to launch a brand by Fabian Geyrhalter” your step by step guide to crafting a brand from positioning to naming and brand identity. It’s an easy to read, comprehensive guide to launching your brand.
Back in February this year I contacted Fabian about taking part in our designer interview which he was more than happy to take part in so over the months we have been collaborating to put together Fabian’s interview.
He offered to send me signed copies of his book’s “Bigger than this” and “How to launch a brand” in this article we will be reviewing his first book “How to launch a brand by Fabian Geyrhalter”.
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Great logo design doesn’t just come from nowhere.
It takes time, development, and patience to get all the components just right.
Even though logo design is mostly digital nowadays, how can you improve your drawing skill to help your logo development?
Within this blog post, you will discover 5 expert tips to improve your drawing skill, which in turn, can lead to more successful logo development, more refined logo artwork, and a higher degree of skill.
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Today a designer interview with Alina Wheeler who is a design director and in-demand branding consultant to marketing executives and design consultancies, a frequent speaker and highly regarded author of the ever-popular book “Designing Brand Identity: an essential guide for the whole branding team” which is now in the 5th edition of writing this article but I’m certain if ever there was a new release in years to come it would be just as popular as the last.
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What makes the brand unique?
Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.
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Today a Designer Interview With Phillip VanDusen a highly accomplished creative leader from the Greater New York City Area with two decades of experience in strategic branding, graphic design and product development for some of the worlds biggest and successful global companies. Philip is the Principal of Verhaal Brand Design, a strategic design & brand consultancy that specializes in visual identity system design and brand strategy.
Previously Philip held positions of Vice President, Head of Design for Global Snacks at PepsiCo and responsible for the identification, creation, management and execution of comprehensive brand design strategies working on the following Frito-Lay portfolio including – Lay’s Potato Chips, Doritos, Cheetos, Sun Chips, Tostitos, Sunbites, Grainwaves and Twistos.
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There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:
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Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.
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In this book review edition, we are going to be taking a look at a special book called Time Flies When You’re Having Fun by John Spencer it was sent to me by Author and founder / creative director of Offthetopofmyhead John Spencer.
John is lined up to take part in our designer interview and we have been collaborating over the months on the interview to get it just right.
I was thrilled when John emailed me to tell me about the book and offered to send me a signed copy before release and it’s a book I will cherish. So thanks John much appreciated and well done with the book!
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Michael set up Johnson Banks in 1992. His company is known for how they define, then design, brands that make a difference.
They work with people who want to do big things: tackle hunger; fight for an open internet; address child poverty; raise billions for innovation and education; bring culture and enlightenment to the world; create products that question the norm; shift paradigms and change lives.
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I want you to do me a favour. Everything that has anything to do with your business or marketing your business, I want you to 80/20 it.
Just go ahead and 80/20 everything. Every. Damn. Thing.
It’ll work, I’m sure of it.
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