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How to launch a brand by Fabian Geyrhalter.

How to launch a brand by Fabian Geyrhalter

 

In this book review edition, we are taking a look at “How to launch a brand by Fabian Geyrhalter” your step by step guide to crafting a brand from positioning to naming and brand identity. It’s an easy to read, comprehensive guide to launching your brand.

Back in February this year I contacted Fabian about taking part in our designer interview which he was more than happy to take part in so over the months we have been collaborating to put together Fabian’s interview.

He offered to send me signed copies of his book’s “Bigger than this” and “How to launch a brand” in this article we will be reviewing his first book “How to launch a brand by Fabian Geyrhalter”.

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10 Fresh Free Fonts for Graphic Designers

10 Fresh Free Fonts for Graphic Designers

There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:

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Expanding Brand Identity Past Graphic Design

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

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MIchael Johnson - JohnsonBanks Designer Interview

Designer Interview With Michael Johnson

Designer Interview With Michael Johnson

Michael set up Johnson Banks in 1992. His company is known for how they define, then design, brands that make a difference.

They work with people who want to do big things: tackle hunger; fight for an open internet; address child poverty; raise billions for innovation and education; bring culture and enlightenment to the world; create products that question the norm; shift paradigms and change lives.

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