We’ve all been there.
After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.
Don’t blame yourself.
In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.
Continue reading “Finding the Perfect Influencer for Your Brand”
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.
For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.
In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.
Your company’s logo is an integral part of your business since it’s an artistic representation of your brand. It’s an essential aspect of your marketing and promotional strategies to separate your products and services to that of your competitors. A well-designed logo helps in boosting awareness for your brand and makes your enterprise easily recognizable to consumers.
Whether you created your logo yourself or hired someone to craft a symbol for your business, you should know how to protect your intellectual property legally:
Continue reading “Everything You Need To Know About Legal Protection for Logos”
We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during their young years. Due to the need to communicate, every toddler begins imitating different words.
Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.
Continue reading “5 Ways How the Right Words can Build a Consistent Brand”
Running a successful design business means turning a client’s ideas, or your own, into a tangible product. It’s exciting to launch a website that appeals to users and attracts customers.
The world of design has changed enough, however, that your work will be seen by more than a local audience. The Internet provides the ability for your design to be seen by someone local or someone on the other side of the world.
That’s exciting stuff, as it opens new doors for your design work and for clients of your design work. Or, the purpose of your design work may be because you or your client wants to intentionally target users in other countries.
Nowadays, contrary to the usage of resumes by most HR officers, recruiters in the UX careers are looking for candidates with only impressive portfolios. The portfolio farther extends the regular contents of a CV which accounts for skills, work experience and the various attitude of the candidates.
It originally has to do with a combo of visuals, facts, and texts that describe the manner in which you handled projects in times past. The objective of a perfect portfolio is basically to show the way you reflect and work as a UX designer. If you appear to be one of those who are fearful about creating a splendid portfolio, then this article would greatly conquer your fears. Relax!
Continue reading “5 Ways How to use Design Thinking to build the Perfect Portfolio”
When people talk about design, they rarely ever mention one skill that plays a very important role in this field: writing. As a matter of fact, it seems like design professionals don’t even consider it to be a fundamental part of their skill set. This is a big mistake and a common design myth that needs to be debunked. In this article we discuss Why Writing Is Useful for Designers.
Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determines the success of your online marketing campaign.
But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.
They make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.
Are you doing the same thing?
Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”
Tom Muller is a designer and creative director who has worked across graphic, digital, brand, and product design for more than 20 years. He applies a craft-like finesse to the creation & execution of visual communication across platforms —and makes work that is relevant, that resonates and inspires.
