Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determines the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

They make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”