The most alarming problem a designer could face is obviously a lack of design. The deadline is closing in, you give your best to finish your project, but everything you try to do in order to conjure a satisfying design solution falls apart. Creative blocks are not just an excuse that some people use in order to justify their unwillingness to focus on their work, they happen to all of us more often than we care to admit.
3 Rules For Branding Your Freelance Business
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). In this article we share 3 Rules For Branding Your Freelance Business.
Things Most Of Us Were Unaware Of About These Famous Brand Logos
Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over. Let’s dive in and look at Things Most Of Us Were Unaware Of About These Famous Brand Logos.
8 Effective Brand Building Strategies For Long-Term Success
Brand building is significant for business development. It is all about communicating about your brand and generating awareness about your products using different tactics and strategies. However, building a brand is not easy. It is important for marketing and advertising professionals to understand how to develop a business strategy and how to approach people. Brand building is a process, and you cannot achieve your goals entirely in a week or so. It requires a lot of time, resources, and strategies. In this article, we will discuss some of the most effective brand building strategies that can strengthen your brand and can help you take your brand to the next level.
Designer Interview With Tina Touli
Tina Touli is a creative director, graphic communication designer, maker, speaker, and educator. She currently runs her own London based award-winning multidisciplinary studio and teaches at Central Saint Martins, University of the Arts London.
It’s Not How Good You Are, its How Good You Want To Be by Paul Arden
As a person, I have learned to love the harsh reality that “good” doesn’t always make the grade and that there is always room for improvement. I purchased this book quite some years ago and read through it numerous times and constantly refer to it for a dose of inspiration or as a gentle reminder to strive for more than just being “good” at something. So lets take a look at the super awesome book It’s Not How Good You Are, its How Good You Want To Be by Paul Arden
How To Hire The Designer You Need
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
How to Win Freelance Work Without Proposals
Writing proposals has to be the most time consuming and least motivating part of freelance work. A lot of effort goes into the production and presentation, making sure all the client’s questions are answered as well as having answers for any questions that might come up in the future. There is a trick to delivering proposals that don’t require the typical production values, although you still have to write them.
Level-Up Your Script Lettering! With Ian Barnard
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
Brutally Honest by Emily Cohen
Brutally Honest – No-bullshit business strategies to evolve your creative business is not your standard, boring business book. It is chock-full of brief, digestible yet powerful and comprehensive strategies, advice, and insights all housed in a well-designed book that even creatives will want to read.