In this article and Designer Spotlight The Logo Creative takes a look at Brand Mix Illustrations By Mike Stefanini at Atomike Studio who is a french illustrator and Graphic Designer and with his project Atomike Studio he has uniquely designed a bunch of illustrations that question consumer habits Logos are indeed drawn on products which are totally different from the real one. A Coca-Cola can therefore sees its paint ornamented with a Nike logo, a toothpaste tube is decorated with an Adidas sign, and samewith Pepsi, Heinz, Starbucks and McDonald’s. An original way to convey the therapeutic aspect of Netflix or the addictive one of some fast-food restaurants?
In this article The Logo Creative looks at the tool created by Jessica Hische that helps designers Say “No” To Free and Low-Budget Logo Design Work
Working for free is a debated area in the design industry from well established design agencies to self employed freelance graphic designers looking to get their foot in the door and it can be hard to work out if providing your services is for a worthwhile course or your been taken advantage of.
In this article The Logo Creative looks at Aaron Draplin – Logo Design The Draplin Way
Aaron Draplin is one of my biggest idols in Logo Design and not just because of the work he produces, He is one colourful character just like his book he recently wrote which is also a really good read but that’s a different story and i’ll include a link to it at the end of this article.
We all ask the question of How To Price Logo Design Services and to be honest there is no right or wrong answer, some charge by the hour others have flat rate packages and others work with the clients budget and at the end of the day its all about the value it provides that client but you need to make sure your not undervaluing yourself and your getting paid what your worth.
Due to a popular tweet of mime The Logo Creative is going to look at Colour Theory, Meanings, Associated Words and we will also dive in and and learn about basic colour theory. Below is the tweet i sent out back in January and it one of my most popular tweets gaining quite a few likes and re-tweets so i thought i would make an article about Colour Theory, Meanings, Associated Words. The video at the end of the article is also really good its simple but very informative.
In this article The Logo creative takes a look at Some of The Best and Worst Logo Redesigns presented on this infographic below
When the big brands decide to re-brand and change their logo it makes people take notice this is because the brands they trust are changing and they want to know. It’s very challenging for any brand to conciser a company re-brand i have been down that road a couple of times over the years with my other company, but the correct approach takes careful planning and research to land upon the perfect idea.
In this article The Logo Creative looks at Famous Brand Slogans That Work For Condom Brands Also
Quite an unusual observation while i was browsing Pintrest i came across these images and its quite funny how all these famous brands slogans or taglines also work for a condom brand aswell, a designer called Max Wright designed these hilarious condom wrappers and brings new meaning to McDonalds “I’m Lovin’ it” and Pringles “Once You Pop You Can’t Stop” taglines. Below are 17 brands and there taglines on condom wrappers enjoy!
Lettering Project By Sara Marshall - Brand By Hand
In today's article The Logo Creative takes a look at some amazing work by an amazing hand lettering artist, I found this while browsing my design news feeds and i was amazed by the quality i just had to feature it in our designer spotlight. So i present - Lettering Project By Sara Marshall - Brand By Hand
In this article The Logo Creative looks at What if The Biggest Rival Brands Combined Logos
Imagine if some of the worlds leading brand names joined in partnership with their biggest rival and the logo design needed to be combined and create a hybrid of the two logos. the out come would be very intreating
In this article The Logo Creative discusses Essential Qualities Needed In a Good Logo Design
I’m pretty confident you will have seen those business logos that look like the have been designed by child in Microsoft paint, that’s immediately made you walk away without a second thought, now don’t get me wrong here i’m not saying the business is bad as they could have the best customer service around, what i’m saying is the visual representation of that business is poor and may put off customers even getting through the door or making contact.