In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If your a photographer you will find this article very useful.
One of the most important aspects of establishing a strong brand is to develop a consistent theme – and that applies to its photos as well. The best way to ensure that your photos are consistent enough that they have an identifiable look is to use a photography style guide.
One way to think of a photography style guide is as a set of design rules or a framework that clearly defines the attributes of key elements in your brand’s photos. But what elements should be included, and where do you start?
If you want to create a photography style guide for your brand, there are several ways that you could start to go about doing just that:
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Bojan Stefanovic is owner and art director of studio Logoholik. He is an award-winning visual identity specialist, Skilled in print and digital, focusing on brand identity design for the last ten years.
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Back in February, we were thrilled to receive signed copies of both of Fabian’s books our copy of Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter is an advanced review copy so if you purchase your own copy you will find that the type has better kerning.
It’s a small book that has the right mix of big ideas and practical examples. It’s a quick read about the deceptively difficult tasks of turning your venture into an admired brand.
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Creative block is an unavoidable and unfortunate side-effect of being a graphic designer, however when you design for a living then you can’t afford to stop working while you wait for your muse to return. Fortunately, creative block is a temporary ailment that can be overcome quickly if the right measurements are taken.
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When most people think of negotiation, they think of hostages and they start to get nervous. But the negotiation phase is a good thing. It means your potential customer is very interested in your services. It’s the last step in the sales process, matching their perceived value of what you do, to what they’re willing to pay.
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Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
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You can get anything in there. Even a tiger.
That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
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In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.
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Fabian Geyrhalter was born in Vienna, Austria and is a graduate of ArtCenter College of Design. He is a renowned Brand Strategist and Founder and Principal of FINIEN.
Fabian is a columnist for Inc and Forbes and his thoughts on branding have been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post.
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Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
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