It’s time to show your work today we’re going to learn how to present logos and identity projects.
So What Is This
this here is a logo presentation methodology homed by years of stakes School of Hard Knocks presenting logos is a science, not art so by learning this methodology you’ll be able to sell your logo designs easier to your prospective clients
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In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
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If you think about the most icon logo books in history, you will probably think about that red or pink ‘Trademarks’ book from ‘that Japanese guy’ which name you never seem to remember. That ‘Japanese guy’ is called Yasaburo Kuwayama and he made quite some books on logos. His books are so famous that when you Google his name, you won’t even find a picture or information of the man. His books seem to have become the representation of himself.
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Today’s designer interview is with Von Glitschka,
Von is principal of Glitschka Studios a small boutique design firm located in the Pacific Northwest. His diverse range of illustrative design has been used by some of the most respected brands in the world. He creatively collaborates with ad agencies, design firms, in-house corporate art departments, and small businesses to produce compelling visual narratives. He is also the author of the book Vector Basic Training (Second Edition) which is a very good book i recommend owning.
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It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.
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There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.
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Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.
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Today a Designer Interview With Melinda Livsey
As the founder and creative director of Marks & Maker, Melinda unites nine years of professional design experience with a penchant for thoughtful customer service.
Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele.
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Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.
Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.
“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.
Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.
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What makes a logo design feel “perfect”? How do you fine-tune simple shapes to achieve visual stopping power? Learn how to design a modern, minimalistic logo from start to finish, and then add that extra punch of perfection to make it stand the test of time.
In this 30-minute class, graphic designer George Bokhua walks us through his process of incorporating grids and geometric shapes into logos so that you can unlock that feeling of timelessness in your own marks.
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