What do you say when a prospect or client asks, “What’s your hourly rate?”
Do you instantly capitulate and respond with a number? Or do you take the lead in the conversation and respond with your “qualifying questions,” which are designed to help you determine if this client is a good fit for you?
I know what you’re thinking: “If they ask for my hourly rate, don’t I have to tell them?”
Well, no, actually, you don’t!.
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Mark Richardson is the owner of Superfried, studio alias of the self-taught designer. He originally founded Superfried in a London bedroom in 2007 and is now based in the centre of Manchester specialising in brand identity and typographic solutions for print and digital across all sectors.
His clients vary in both scale and location from start-ups in Russia to larger global brands in New York, LA and London including Fast Company, Faber & Faber, Sadler’s Wells and the Leonardo DiCaprio Foundation. His continued experimentation with letterforms has lead to the commercial release of 15 display typefaces. Mark has also given a talk at Shillington Creative College in Manchester.
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I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos
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Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.
I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?
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In this edition of Brand Spotlight, we take a look at Ministry of Sound Brand Spotlight
For many 90s kids, Ministry of Sound represents great music, pounding rhythm, and a great night out. Since their founding in 1991, Ministry of Sound has been providing music for the dance floor for many clubs and discos around the world, including their own nightclub in London. Their record company has been behind some great live music acts, while their compilation albums have amassed over 50 million sales worldwide. Ministry of Sound is definitely a behemoth in the music industry and are known all over the world.
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Today a Designer Interview With Rob Clarke a British type designer and letterer based near London.
He designs logos and custom fonts both directly for clients and through collaboration with design and advertising agencies. I have followed Rob Clarke’s work for a number of years and you may not be familiar with his work, but you will be surprised. It would be hard to live in Britain and not be familiar with the logos he has created
He has worked on some of the world’s largest brands including Air Asia, Dulux, Sainsbury’s, Tesco, Reckitt Benckiser, Carlsberg Export, Polo Mints, Quality Streets, Cadbury and Capitol Records.
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In this article, we will be discussing the Common Logo Mistakes in Brand Identity Design. If I was to ask other logo designers what their biggest irritations were with logo design I’m pretty sure they would all come out with quite a few similar ones.
In this article, I thought I would mention a few which I feel affect logo design the most and can basically make a very poor logo design.
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Today’s designer interview is with Paul von Excite who is a professional logo designer specialising in type & lettering working from the Netherlands. His work has been featured on such sites as BrandNew Underconsideration, Abduzeedo, Daily Inspiration, InspirationHut, Logopond, Moo.com, Creative Market, Goodtype, Logomoose, Fromupnorth, Adobe Illustrator, AIGA Gallery, Adobe, Designinspiration.net, LOGOED, Wacom Gallery, Goodtype Book 1, Talenthouse, Student Show, Typography Served, Logo Lounge 9, 365 Awesome Designers and many more.
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Ever wish you could nab more of those big logo and branding gigs?
I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.
As designers, we have to keep upping our game when it comes to adding value to our design services.
Potential clients are looking for that stand out—the designer or design studio who rises above the rest.
But here’s the thing. To add value, you have to establish credibility and trust.
How do you add that kind of value?
Continue reading “The Logo Awards Competition with Game Changing Value-Add for Designers”
Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. The truth is, nobody really cares about pictures of the end result without knowing what went into it. Without any context, it’s pretty useless. Most end-products are unique to a clients business and their specific goals. What prospective clients care about is your approach.
You should aim to cover the 3 stages of your approach: