Ben Loiz is a brand identity designer living and working in Los Angeles, California. He creates beautiful and thoughtful identity designs that solves his clients business problems and positively impacts the world around us.
Ben’s work has been exhibited internationally and published by PRINT, Logo Lounge, +81 Magazine, Taschen Books, and Monsa Publications among others, as well as featured online by AIGA, Design Sponge, On the Grid, and Behance.
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Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.
On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.
If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.
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Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.
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Businesses have always been about window-dressing! Earlier, in the physical markets, the actual windows were made pleasing enough for the customers to visit the stores and make the purchase.
However, now that businesses have gone digital, we usually work at dressing the windows of devices being used by the customers. And that is usually done by providing the best UI/UX designs to the audience of business websites, e-commerce stores, and even the blogs.
Working on the aesthetics of a website, store, or blog goes incomplete without working on your graphic designs. If your graphics seem homemade and unprofessional, your website is doomed! And that’s for sure!
Here are the best graphic design principles that one must follow to set their design game right:
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If you are a business owner or an event organizer, selling your event will be your top priority. If your events are already sold well, you would like to sell faster. Whether you are selling a product or services or event, there are plenty of challenges in selling. For example, your marketing budget may be low or competition may be tough. However, there are plenty of ways using which you can boost the ticket sales for your event.
In this post, we will tell you some of the best selling techniques to sell out your event in a short time. These techniques will show you how to get people spend money to attend your event.
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Designers and Art Directors (the good ones at least) know how to handle words.
I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice
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Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.
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Over the past few years, Instagram has proven itself as a great channel for social media marketing. In fact, the Instagram engagement rate makes up 4.21% that is 58 times higher than Facebook, and Instagram is hard to ignore if you are a marketer or an advertiser. At the same time, this platform reaches more than 800 million users and 80% of them are already following at least one business.
One of the most acclaimed features that were released in the past few years the platform, Instagram Stories, is becoming more and more attractive for marketers and advertisers as they realize people are digging it.
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To the untrained eye, Formula 1 just looks like a procession of cars around a track, but to the enthusiast, the sport is full of suspense, precision, and risk. Formula 1 had its first race all the way back in 1950, and has entertained and surprised ever since. The sport is the fastest and most valuable racing series in the world; boasting the best drivers, mechanics, and sponsors. Millions view each race as the competition travels around the globe.
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“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to know which one you should pick. Fortunately, there is a standard that we can trust blindly. A standard called: Yasaburo Kuwayama.
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