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Simple Yet Effective Offline Marketing Strategies for Small Businesses

Simple Yet Effective Offline Marketing Strategies for Small Businesses

There is no denying the fact how the internet has brought a disruptive change in the world. It has significantly improved the way people are communicating with each other – social media is a prime example of that. The Internet has given a new lease of life to businesses as well and how online marketing has immensely benefited them is just unprecedented. The rise of e-commerce is the telltale testimony of transformation in business.

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Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO.  Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.

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Marty Neumeier Designer Interview.

Designer Interview With Marty Neumeier

Designer Interview With Marty Neumeier

In this edition we have a designer interview with Marty Neumeier who attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.

In 1996 he founded the “seminal but now-defunct design magazine Critique”, a quarterly publication about design thinking. Designers contributing to Critique included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan SagmeisterPaula Scher, David Stuart, and Massimo Vignelli.

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Is Your Website Designed To Supplement The Buyer's Journey

Is Your Website Designed To Supplement The Buyer’s Journey

Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.

If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.

That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.

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Branding in five and a half steps by Michael Johnson

Branding: In Five and a Half Steps: The Definitive Guide to Creating Brand Identity in Five and a Half Steps By Michael Johnson

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves – a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Two and a half years later the project came to fruition in Branding: In Five and Half Steps, published in Autumn 2016 by Thames and Hudson.

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Designer Interview With Simon Manchipp

Designer Interview With Simon Manchipp

Designer Interview With Simon Manchipp

Simon Manchipp is the Executive Strategic Creative Director and Founder of SomeOne a world-class London design practice that launches, relaunches, manages & protects brands. The company was founded in 2006 and specialises in Branding including Brand Strategy and Launches.

They have worked with clients such as O2, Intel, Disney, Tottenum Hotspurs, Aston Villa, The Olympics, Tesco, Maplin, Domino’s Pizza. British Athletics, The Royal Opera House, Madame Tussauds to name a few in their impressive client list.

The company has previously won awards including Transform Awards, The Drum Marketing Awards, Brand Impact Awards and Creative Pool Awards.

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