In this book review edition, we are taking a look at “How to launch a brand by Fabian Geyrhalter” your step by step guide to crafting a brand from positioning to naming and brand identity. It’s an easy to read, comprehensive guide to launching your brand.
Back in February this year I contacted Fabian about taking part in our designer interview which he was more than happy to take part in so over the months we have been collaborating to put together Fabian’s interview.
He offered to send me signed copies of his book’s “Bigger than this” and “How to launch a brand” in this article we will be reviewing his first book “How to launch a brand by Fabian Geyrhalter”.
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In this book review edition, we are going to be taking a look at a special book called Time Flies When You’re Having Fun by John Spencer it was sent to me by Author and founder / creative director of Offthetopofmyhead John Spencer.
John is lined up to take part in our designer interview and we have been collaborating over the months on the interview to get it just right.
I was thrilled when John emailed me to tell me about the book and offered to send me a signed copy before release and it’s a book I will cherish. So thanks John much appreciated and well done with the book!
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First things first, the cover of this copy looks like a total mess. Vague colors and too many scratches for what my eyes can handle. The good news? The cover says nothing – even if it was in a good condition – about the PHE-NO-ME-NAL work World Trademarks & Logotypes contains!
Continue reading “World Trademarks & Logotypes by Takenobu Igarashi”
I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos
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Yasaburo Kuwayama, does he still need an introduction? Probably not, but if there is one thing you should know about him it’s this: his books are amazing!
Continue reading “Logotypes of the World by Yasaburo Kuwayama”
“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to know which one you should pick. Fortunately, there is a standard that we can trust blindly. A standard called: Yasaburo Kuwayama.
Continue reading “Trademarks & Symbols of The World. Volume 1 & 2 by Yasaburo Kuwayama”
TM: Trademarks Designed by Chermayeff & Geismar is more than just a book. It is identity and brand design history at its best. The constant high level and eternity of their work is admirable. Their work is an example for everyone into brand and corporate design.
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If you think about the most icon logo books in history, you will probably think about that red or pink ‘Trademarks’ book from ‘that Japanese guy’ which name you never seem to remember. That ‘Japanese guy’ is called Yasaburo Kuwayama and he made quite some books on logos. His books are so famous that when you Google his name, you won’t even find a picture or information of the man. His books seem to have become the representation of himself.
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In this Logo Book Review, we take a look at a rare and beautiful book called Logo International 1 by David E. Carter
David E. Carter is a man who made and produced more than 100 books on logos and graphic design. His first book, Book of American TradeMarks Vol. 1, was published in 1972. His last one, The Big Book of Design Ideas 3, in 2008. The work of this man is thus a must to add in the logo book review section. Logo International 1 (1984) is a beautiful book, but it won’t bring as much joy as you would expect it to do to everyone.
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Logo books are great, we all know that. In most cases, the books feature logos which were created for companies or organizations. In rare occasions you can find a book that’s different from all others, though. A book that is not about company logos, but about logos from places most of us love to be at. Art Symbols (1992) by Paul Ibou is one of them.
Continue reading “Art Symbols: a One of a Kind Logo Collection”