Open post
Expanding Brand Identity Past Graphic Design

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

Continue reading “Expanding Brand Identity Past Graphic Design”

Open post
The designer’s guide to Brand Tone of Voice

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

Continue reading “The Designer’s Guide to Brand Tone of Voice”

Open post
Branding The Difference between IS and WHAT

Branding… The Difference between “IS” and “WHAT”

Branding is one of the most misunderstood, misused and overly-simplified words in the English language.  To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.

To the average person, it isn’t any more complex than Brand X = Y.

Continue reading “Branding… The Difference between “IS” and “WHAT””

Posts navigation

1 2 3 18 19 20 21 22
Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews