How do you wrap your mind around the return on investment, ROI, of a Naming Project? The exact value of a productive brand name is impossible to calculate. There are far too many variables involved to run any true and accurate A/B testing. Therefore, the logic behind investing in a great name for your company, brand, product, app, etc., has always been a bit nebulous. However, many marketers and entrepreneurs intuitively grasp the power of a great name based on the simple fact that your name is the most used aspect of your brand, and the cornerstone of your communication. At the end of the day, your business name is a priceless asset.
Category: Branding
The Importance of Your Brand Colours
In this article were going to discuss The Importance of Your Brand Colours
No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.
Brand Awareness From an Early Age
In this article The Logo Creative discusses Brand Awareness From an Early Age
I have been amazed lately by my three-year-old daughter Amelia as she can recognise certain brand marks (logos) she sees regularly. It all started when i got a new logo design book Marks of Excellence: The History and Taxonomy of Trademarks its full of brand marks and logo designs of famous well know companies.
Importance of Website Branding
In this article we will be discussing something that allot of websites out there are missing and that is the Importance of Website Branding
The goal of a website is to represent a company, sell the company’s products, attract more visitors, generate more business leads, promote more sales of company’s products and services and ultimately, help gain more return on investment. To do so, a company should have a consistent brand message that cuts through the clutter and builds loyalty and trust with the customer.
Dare to be Different: Branding for New Tech Ventures
Start-ups don’t have it easy. You have to hurdle finance management, business modelling and product development. And even then, there are plenty more challenges to come. One of the biggest tests facing start-ups is gaining a share of the existing market.
This is especially difficult for tech start-ups, who are entering a market that has become heavily saturated over the past decade. But it isn’t impossible, especially if your brand stands out from the crowd. Ready to find out more? Read on for our tips to successfully branding your tech start-up.
Blend Packaging Design by Siegenthaler &Cob
In this article The Logo Creative looks at some really nice branding and packaging design i stumbled across – Blend Packaging Design by Siegenthaler &Cob We tweeted about this earlier this month and it got some good likes and re-tweets so it’s definitely worth its own featured post for design inspiration and a job well done and the fact that i personally as McDonald’s would say “Im Lovin it!”
Some of The Best and Worst Logo Redesigns
In this article The Logo creative takes a look at Some of The Best and Worst Logo Redesigns presented on this infographic below
When the big brands decide to re-brand and change their logo it makes people take notice this is because the brands they trust are changing and they want to know. It’s very challenging for any brand to conciser a company re-brand i have been down that road a couple of times over the years with my other company, but the correct approach takes careful planning and research to land upon the perfect idea.
Essential Qualities Needed In a Good Logo Design
In this article The Logo Creative discusses Essential Qualities Needed In a Good Logo Design.