Everyone knows brands like CocaCola, Apple, or Amazon. But have you ever wondered how they gained this worldwide recognition? In this article, we discuss 5 Steps to Building a Brand on a Budget.
Category: Business Startup Tips
How to Relax While Running Your Own Business
When you wake up in the morning the first thing you think about is your business, you then continue to think about it all day every day until you fall asleep at night. You spend your working day in the office managing your employees, coming up with new ideas and grinding through challenges with the aim of growing the company that you worked so hard to build. In this article we discuss How to Relax While Running Your Own Business.
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How to Develop Effective Marketing Strategies to Make Your Startup a Raging Success
There is no denying that when done right, marketing can boost the net income and profits of your business. If you do it wrong, on the other hand, it is like throwing your money into a bonfire. Because startups require everything they need to prosper, mastering all the nuances of marketing and sales is mandatory. This article, we discuss How to Develop Effective Marketing Strategies to Make Your Startup a Raging Success.
5 things freelance clients want to know
Selling your services as a freelancer is probably not the way you want to spend your time. But if you want to do good work you must be good at selling yourself too. It doesn’t have to be difficult if you know what your customers want. In this article, we discuss 5 things freelance clients want to know.
The Guide to Write a Winning Design Proposal
Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
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How To Humanise Your Brand And Why You Need To
Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
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Brutally Honest by Emily Cohen
Brutally Honest – No-bullshit business strategies to evolve your creative business is not your standard, boring business book. It is chock-full of brief, digestible yet powerful and comprehensive strategies, advice, and insights all housed in a well-designed book that even creatives will want to read.
Run Studio Run by Eli Altman
Run Studio Run is a book that details how to manage and grow a small creative studio. The first edition was successfully funded on Kickstarter and is available for purchase through Extracurricular Press in May 2018.
Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. You will see that the more of your business you can commit to the process, the more you will free yourself up to do the work you really love.
Tips and Advice How Freelancers Can Get Ahead
Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
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The Art of Compromise: A Graphic Designer’s Guide to Effectively Recreating Client Ideas
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.