Open post
How to launch a brand by Fabian Geyrhalter.

How to launch a brand by Fabian Geyrhalter

 

In this book review edition, we are taking a look at “How to launch a brand by Fabian Geyrhalter” your step by step guide to crafting a brand from positioning to naming and brand identity. It’s an easy to read, comprehensive guide to launching your brand.

Back in February this year I contacted Fabian about taking part in our designer interview which he was more than happy to take part in so over the months we have been collaborating to put together Fabian’s interview.

He offered to send me signed copies of his book’s “Bigger than this” and “How to launch a brand” in this article we will be reviewing his first book “How to launch a brand by Fabian Geyrhalter”.

Continue reading “How to launch a brand by Fabian Geyrhalter”

Open post
Change Your Process, Land Higher Paying Clients

Change Your Process, Land Higher Paying Clients

Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.

I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?

Continue reading “Change Your Process, Land Higher Paying Clients”

Open post
Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)

Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)

Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.

Continue reading “Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)”

Posts navigation

1 2 3 4 5 6 7 8 9
Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews