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How to Choose the Right Brand Identity for Your eCommerce Store

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

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10 Fresh Free Fonts for Graphic Designers

10 Fresh Free Fonts for Graphic Designers

There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:

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Expanding Brand Identity Past Graphic Design

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

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