Identity Design Archives - Page 4 of 4 - The Logo Creative | International Logo Design & Branding Studio

Top Tips for Designing a Professional Logo

In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.

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Work For Money, Design For Love by David Airey

06/07/2018
by The Logo Creative

Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.

Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.

Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”

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Logo Design Love by David Airey

In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.

I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!

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Where do you find logo design inspiration

In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”

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Can Logo’s Really Change Brand Image?

Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.

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How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

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How to Design an Identity for your Brand

What makes the brand unique?

Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.

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What makes the brand unique?

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