As a person, I have learned to love the harsh reality that “good” doesn’t always make the grade and that there is always room for improvement. I purchased this book quite some years ago and read through it numerous times and constantly refer to it for a dose of inspiration or as a gentle reminder to strive for more than just being “good” at something. So lets take a look at the super awesome book It’s Not How Good You Are, its How Good You Want To Be by Paul Arden
Brutally Honest – No-bullshit business strategies to evolve your creative business is not your standard, boring business book. It is chock-full of brief, digestible yet powerful and comprehensive strategies, advice, and insights all housed in a well-designed book that even creatives will want to read.
Andrea Pinter has been working as an independent logo and brand identity designer for the past 5 years from the most northern point of Subotica, Serbia. She focuses on logo and brand development, as well as packaging and corporate identity design. Throughout her career, she also helped various companies with other marketing materials such as banner ads, posters, brochures and similar.
Mike Sulick, is a graphic designer, occasional illustrator, a color enthusiast, a creator of typography, a collector of books and toys, and he’s probably drawing letters right now. At least that’s what his Instagram profile says about him. Mike graduated from Montclair State University with a BFA in Graphic Design in 2013 already having a reputation as skilled designer winning the NJ Art Director’s Club President’s Award and being granted semifinalist status in the Adobe Design Achievement Awards for his hard work and dedication to what he loves.
Matthias Löwenstein is the Art Director at Season Zero a graphic design studio located in Stralsund, Germany. Since 2004 they’ve been working with a wide variety of national and international award-winning bands, musicians and labels. Season Zero consider themselves less as artists and more as graphic service providers at the intersection between musicians, management and labels. They accompany the process of artwork creation from the beginning and take over the communication between all parties.
Marv Castillo is a 24-year-old designer, screenwriter, and illustrator who founded Geek Broadside magazine and co-owns the fitness platform MO Project, both designed by himself. Castillo is currently working at Garnier BBDO, one of the most important independent advertising agencies in Latin America.
Run Studio Run is a book that details how to manage and grow a small creative studio. The first edition was successfully funded on Kickstarter and is available for purchase through Extracurricular Press in May 2018.
Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. You will see that the more of your business you can commit to the process, the more you will free yourself up to do the work you really love.
Rob originally started out as a Print Designer before moving into branding and digital design. He is now a Creative Director who has 12 years experience in the creative industry in bespoke branding and graphic design, developing campaigns for some of the biggest companies in tech and entertainment. Rob has worked across the design for iOS apps, websites and digital campaigns as well as print, branding, art direction, storyboarding and creative for a number of corporate clients, boutique companies and creative agencies.
As Mark describes himself as The Heavy Metal Design. Professional Contrarian. Deadpool of graphic design. Winston Wolf of brand design, & creator of BrandTuning™. Mark is the holder of the title “World’s Least Attractive Male™” Advocate of slab serifs, Title Case and Oxford commas. Mark explains the worst thing we can elicit from others is disinterest, apathy and a lack of reaction – even if the reaction is in direct opposition to our intent.
Tom Muller is a designer and creative director who has worked across graphic, digital, brand, and product design for more than 20 years. He applies a craft-like finesse to the creation & execution of visual communication across platforms —and makes work that is relevant, that resonates and inspires.