Today Designer Spotlight: See Through Lab Brand Identity Spotlight
See Through Lab is an experimental software studio based in Brooklyn, NY. The studio creates installations and software using generative artwork, crowd sourcing, computer vision, physical computing, projection and popular web platforms. After a project is developed, all the code that was written is released as open source.
New York based studio The Collected Works created their awesome new identity that “reflects the modular aspects of that open source ethos.”
“The primary logo continually breaks apart and reassembles itself across digital and physical iterations–such as the Plexiglas business cards. Small pieces of the mark can also be borrowed to generate patterns and other artwork. The palette is a familiar one, RGB, a colour model inherent to electronics and LED displays. Rounding it off with mono spaced typography, a common style used for coding, creates an identity system that is generated from the studio’s DNA.”