Brand Archives - Page 22 of 30 - The Logo Creative | International Logo Design & Branding Studio

Importance of Branding in Today’s World

There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.

For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.

In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.

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5 Ways How the Right Words can Build a Consistent Brand

We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during their young years. Due to the need to communicate, every toddler begins imitating different words.

Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.

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Is Your Content Hurting the Brand? 6 Tips to Fix the Damage

Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determines the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

They make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

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How to Create the Perfect Brand Launch for Your Graphic Design Business

For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.

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Why Customer Reviews are Essential to Enhance Brand Visibility

In this digital world, there is no confusion that customer reviews matter or not. By default, you can say that reviews are very preponderant whether you are buying some products or you are offering some products. There are so many applications available in the market that allow us to scan a barcode and get instant feedback about that product.

Customer reviews are the prime way to get more business and to make your brand better. It is not only valuable for business but also good for users or customers. We all know that customers search the products on the basis of reviews. If they find positive reviews then they definitely go with your website.

For getting more customer reviews, you need to encourage your product or services. Here, we are describing some points that will show how you can encourage the customers. Read on to learn Why Customer Reviews are Essential to Enhance Brand Visibility.

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Ways Brand Storytelling Helps Business Convert Prospects into Customers

In this article, we take a look at Ways Brand Storytelling Helps Business Convert Prospects into Customers.

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How to Make Your Brand Development Strategy Work

While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.

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10 Essential Rules for Online Branding to Increase Ranking

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

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Designing a Social Media Strategy For Your Brand

Everything you aim to achieve and plan to do on social media is what we call –Social Media Marketing Strategy. Apart from just guiding your actions, it allows you to keep track of whether you are succeeding or failing. Each update, promotion, engagement, and activity that happens on your social should serve a purpose.

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5 Simple Tips For Building A Strong Brand Identity

Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.

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