Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?
Social media marketing is often perceived as expensive, especially if you want it to be effective. Big brands splurge a huge amount of money on social media engagement with their customers because that’s where everyone is.
You have the highest chance of being seen if you are on social media.
However, this doesn’t work for everyone. Small companies don’t have large amounts of money to spend. They have to watch their budget carefully.
Some believe that the more they spend the more they will get back but that isn’t always true. You don’t want to risk your entire business on the premise that an hour social media marketing strategy will work.
But, if you do this smartly, without spending large sums, you might be able to get more out of it.
Your solution is brand storytelling. Read on for 5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign
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A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.
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The brand is the most important and valuable thing about your company. There are plenty of reasons for this but most notably, people love buying from brands that they already know and love. According to research conducted, 59% of people would rather buy products and services from brands that they are already familiar with.
Simon Manchipp is the Executive Strategic Creative Director and Founder of SomeOne a world-class London design practice that launches, relaunches, manages & protects brands. The company was founded in 2006 and specialises in Branding including Brand Strategy and Launches.
They have worked with clients such as O2, Intel, Disney, Tottenum Hotspurs, Aston Villa, The Olympics, Tesco, Maplin, Domino’s Pizza. British Athletics, The Royal Opera House, Madame Tussauds to name a few in their impressive client list.
The company has previously won awards including Transform Awards, The Drum Marketing Awards, Brand Impact Awards and Creative Pool Awards.
There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.
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Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.
When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
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