Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.
In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.
In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If you’re a photographer you will find this article very useful.
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Back in February, we were thrilled to receive signed copies of both of Fabian’s books our copy of Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter is an advanced review copy so if you purchase your own copy you will find that the type has better kerning.
It’s a small book that has the right mix of big ideas and practical examples. It’s a quick read about the deceptively difficult tasks of turning your venture into an admired brand.
You can get anything in there. Even a tiger.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”
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Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.
Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.
Continue reading “How to Choose the Right Brand Identity for Your eCommerce Store”
Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.
Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.
Continue reading “Expanding Brand Identity Past Graphic Design”
In this article we are we’re going to be discussing Brand Mistakes to Avoid
This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects
We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals
We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.
