Debenhams has been a mainstay of the UK high street since they were founded in 1778. They have since become known as one of the leading department stores in the country and provide quality clothing, homewares, and gifts. Their fortunes have been up and down of late, so new branding was seen as a way to change their image and push them towards the future.
Tag: Branding
Finding the Perfect Influencer for Your Brand
We’ve all been there.
After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.
Don’t blame yourself.
In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.
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The Secret Recipe for Emotional Designs
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
Importance of Branding in Today’s World
There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.
For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.
In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.
5 Ways How the Right Words can Build a Consistent Brand
We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during their young years. Due to the need to communicate, every toddler begins imitating different words.
Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.
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Is Your Content Hurting the Brand? 6 Tips to Fix the Damage
Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determines the success of your online marketing campaign.
But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.
They make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.
Are you doing the same thing?
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How to Create the Perfect Brand Launch for Your Graphic Design Business
For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.
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7 Things Famous Brands Have In Common
Businesses face a high level of competition in just about every industry out there. With such pressure, it is important, now more than ever, to try and stand out from the competition. Your identity and value proposition should be unique and your branding should be strategic.
Alcohol Research UK + Alcohol Concern = Alcohol Change UK
Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.
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Ways Brand Storytelling Helps Business Convert Prospects into Customers
In this article, we take a look at Ways Brand Storytelling Helps Business Convert Prospects into Customers.
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