Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
But three?
Three feels just right, doesn’t it?
Tag: Branding
4 Ways to Start Creating a Photography Style Guide for a Brand
In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If you’re a photographer you will find this article very useful.
Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter
In this book review we look at Bigger Than This: How to Turn Any Venture into an Admired Brand by Fabian Geyrhalter.
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Why great branding needs great copywriting
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
Great Brands & their Makers: Harrods
You can get anything in there. Even a tiger.
That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
Where do you find logo design inspiration
In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”
Can Logo’s Really Change Brand Image?
Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
The Benefits of Using Storytelling in Your UX Design
From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.
How to Choose the Right Brand Identity for Your eCommerce Store
eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.
Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.
Designer Interview With Alina Wheeler
Today a designer interview with Alina Wheeler who is a design director and in-demand branding consultant to marketing executives and design consultancies, a frequent speaker and highly regarded author of the ever-popular book “Designing Brand Identity: an essential guide for the whole branding team” which is now in the 5th edition of writing this article but I’m certain if ever there was a new release in years to come it would be just as popular as the last.