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The designer’s guide to Brand Tone of Voice

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

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Douglas Davis Designer Interview

Designer Interview With Douglas Davis

Designer Interview With Douglas Davis

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.

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Lance Wyman Designer Interview

Designer Interview With Lance Wyman

Designer Interview With Lance Wyman

Lance Wyman was born in newark, new jersey in 1937. he graduated from pratt institute, brooklyn, new york in 1960 with a degree in industrial design. early in his career he worked at general motors before moving to william schmidt and then onto the office of george nelson. he moved to mexico city in 1967 to design the graphics for the 1968 olympic games and subsequently the identities for mexico city metro and the 1970 world cup. upon returning to new york in 1971 he opened an office together with bill cannan (wyman & cannan) before establishing his own studio, lance wyman ltd. in 1979. lance also teaches corporate and wayfinding design at parsons school of design in new york and has done so since 1973.

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