Open post
Lance Wyman Designer Interview

Designer Interview With Lance Wyman

Designer Interview With Lance Wyman

Lance Wyman was born in newark, new jersey in 1937. he graduated from pratt institute, brooklyn, new york in 1960 with a degree in industrial design. early in his career he worked at general motors before moving to william schmidt and then onto the office of george nelson. he moved to mexico city in 1967 to design the graphics for the 1968 olympic games and subsequently the identities for mexico city metro and the 1970 world cup. upon returning to new york in 1971 he opened an office together with bill cannan (wyman & cannan) before establishing his own studio, lance wyman ltd. in 1979. lance also teaches corporate and wayfinding design at parsons school of design in new york and has done so since 1973.

Continue reading “Designer Interview With Lance Wyman”

Open post
Branding The Difference between IS and WHAT

Branding… The Difference between “IS” and “WHAT”

Branding is one of the most misunderstood, misused and overly-simplified words in the English language.  To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.

To the average person, it isn’t any more complex than Brand X = Y.

Continue reading “Branding… The Difference between “IS” and “WHAT””

Open post
How Strong is the X Factor Brand

How Strong is the X Factor Brand

It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.

Continue reading “How Strong is the X Factor Brand”

Open post
How to Make a Quality Portfolio To Makes Clients Want To Hire You

How to Make a Quality Portfolio To Makes Clients Want To Hire You

In this article, we discuss How to Make a Quality Portfolio To Makes Clients Want To Hire You

In a creative industry, a freelancer would need a professional portfolio. It allows one to showcase design expertise and offer them an opportunity to develop a unique brand. Physical portfolios are a must have in a design world, but online design portfolios provide a new avenue for reaching people outside the professional circle.

Continue reading “How to Make a Quality Portfolio To Makes Clients Want To Hire You”

Posts navigation

1 2 3 27 28 29 30 31 32 33 34 35
Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews