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Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

You know the feeling you get when you visit a website that tells you to stick around or hit the back button? This is before your brains comprehend the textual content. It instead is the font size, color, and style, the way everything is arranged that tells you how comfortable the overall design looks.  Continue reading “Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals”

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Printing Innovations to Watch Out For in 2019

Printing Innovations to Watch Out For in 2019

The print industry has developed and evolved so much over recent years and we see no signs of that stopping in 2019. Businesses all over the world are always looking for new ways of innovating and improving their services and the technology they use. We’ve cast our eye far and wide to see the printing innovations you can expect to see in 2019.

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Content vs. Design – Which Should Come Firs.

Content vs. Design – Which Should Come First?

What’s more important content or design? This has been an ongoing debate in the design industry for years and is brought up by the majority of creative professionals when discussing new projects. It’s an equal discussion for both digital and print-based design, Join us in this article as we discuss Content vs. Design – Which Should Come First?

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The Secret Recipe for Emotional Designs

The Secret Recipe for Emotional Designs

Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.

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5 Ways to Create an Everlasting Digital Footprint of Your Business

5 Ways to Create an Everlasting Digital Footprint of Your Business

If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?

Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.

And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.

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