Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). A brand is the perception of your company before they’ve spoken to you. And it’s important for a freelancer, because growing your business relies on people recommending you to others that have no idea who you are.
Writing proposals has to be the most time consuming and least motivating part of freelance work. A lot of effort goes into the production and presentation, making sure all the client’s questions are answered as well as having answers for any questions that might come up in the future. There is a trick to delivering proposals that don’t require the typical production values, although you still have to write them.
One of the most overlooked areas for freelancers is how they get paid. It’s an important part of the experience from a customer’s point of view, and you should go out of your way to make it as easy as possible. We like to help freelance designers and those just starting out so, in this article, I will quickly go through the Payment Methods For Freelance Designers.
Being a freelance designer – not having a boss around while organizing your own time at your own pace, in whatever scenery you choose, may sound like a dream come true.
Or the worst nightmare, if you often find yourself stuck with deadlines, working 24/7, or being forced to turn down the job since you just can’t fit it in your schedule. Read on to find out some Time Management Tips and Techniques for Freelance Designers
Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
Working out how much you cost is easy. But how much you should charge is a little more complex. There are many ways to charge for the work you do, but in my opinion there is only one way. If you want something more scalable than your average freelance business, you should charge for the value you created. So the question is How Much Should a Freelance Designer Charge? let’s take a look at how you can calculate your rates.
Freelance and business and stuff is a guide for creatives and it’s written by twin sisters Amy and Jennifer Hood who are the founding partners and creative directors behind Hoodzpah, a boutique brand identity and design agency based out of Newport Beach, California.
The Hood sisters have worked with clients such as Google, Disney, Facebook, 20th Century Fox, and Target so from reading that client list you know the advice within the book will be of great value.
The book has been made up of their personal research and experiences while running their own design studio.
You can also read their designer interview to provide more insights from their life as designers.