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The Role of Communication and Visual Identity in Modern Organisations

The Role of Communication and Visual Identity in Modern Organisations

What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.

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Brand, Branding and Brand identity – What’s the difference

Brand, Branding and Brand identity – What’s the difference?

Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.

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How You Can Improve Your Efficiency as a Graphic Designer

How You Can Improve Your Efficiency as a Graphic Designer

Are you a graphic designer who is in a slump at the moment? This is something that most designers have to experience. And there is no need to start thinking that this job was not for you. You are bound to get past the problem eventually. In this article we share suggestions about How You Can Improve Your Efficiency as a Graphic Designer.

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