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The logo: then and now
A logo has the potential to be a very powerful asset for a brand. Many companies are identified by their logo faster than they are by their name, highlighting our continuing shift from text-based to image-based content. Logos are all around us and well-known ones are easily recognizable by almost everyone. But where did the logo originate? And how has it evolved over time?. Join us in this article as we discuss The History of the Logo.
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Today Designer Spotlight: Logo Brand Identity Spotlight
In this post, we will be taking a look at Ways to Know If You Have The Right Logo Design
What makes a brand succeed and others fail? Obviously, it’s the quality of the product and service being offered to the target market, the overall customer service and availability are very important factors in any brands success. Let’s say all the above factors are equal, what is it that sets that business apart from the masses of competition?
When it comes to logos, you want to create a design that feels original, fresh, and relevant. You want a logo that feels both on-brand and on-trend – not generic and dated.
But what is “trendy” these days? What 2017 logo trends are here to stay? And which should you embrace to create a logo that’s not only trendy, but can withstand the test of time and carry your brand into 2018 and beyond?
Here are seven logo trends in 2017 that are showing no signs of slowing: