In this article were going to discuss The Importance of Your Brand Colours
No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.
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Today Designer Spotlight: Penta Cafe Brand Identity Spotlight
Penta Cafe is a modern cafe in the heart of Melbourne, Australia. Pop & Pac studio branded the cafe’s identity with an elegant, feminine aesthetic that counters the dark, monochrome interior design.
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Today: Middletown Cafe Brand Identity Spotlight
Middletown Cafe, a Melbourne establishment, presents a brand identity designed by Pop & Pac that combines modern technique with timeless elegance. The cafe’s tagline, ‘inspired by a duchess’, reveals Kate Middleton as its creative muse.
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The vibrant brand identity for Leap was designed by Mexican studio, Menta Picante. Leap is a new school for developers that offers programming courses for high school students. The ‘Leap system’ aims to nurture learning in a dynamic and visually attractive manner.
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Cioccolato a pastry boutique specialising in custom deserts for those special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.
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Today a Designer Interview with Chris Do he is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind a Santa Monica based brand strategy design consultancy in California he is also the Founder of The Futur— an online education platform that teaches the business of design to creative thinkers.
Founded in 1995, Blind has been a pioneer in the motion design field and has made hundreds of award-winning commercials, music videos and broadcast promos that combine design, typography, animation, live action and visual effects for screens and clients of all sizes.
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In this article The Logo Creative will discuss Logo Design, But Not Like This.
Logo design in the modern world is very under rated. People just don’t understand the value of it and how important a good logo is for their business. In this article I am going to outline ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about your business and your brand.
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Today a Designer Interview With Simon Charwey a Asanteman-based Brand Identity Designer based in Kumasi, Ghana. Simon’s twitter account @LogoMyth Documents logo myths and useful brand insights shared by Logo & Brand Identity Designers, we and many others have been featured on there. He also has another account @Logoonmymind which is about creating & anthologising both existing and new logo ideas (Adinkra symbols) in monogram. Also writing about adinkra logo systems & West African symbology. Logo on my mind was the inspiration behind Simon’s Museum Of Adinkra project he is currently working on.
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Choosing a logo for your startup Business means finding the core and principals of your business. It’s a chance to show your business’ identity and business values in a way that is straightforward and expressive.
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