Today a Designer Interview With Phillip VanDusen a highly accomplished creative leader from the Greater New York City Area with two decades of experience in strategic branding, graphic design and product development for some of the worlds biggest and successful global companies. Philip is the Principal of Verhaal Brand Design, a strategic design & brand consultancy that specializes in visual identity system design and brand strategy.
Previously Philip held positions of Vice President, Head of Design for Global Snacks at PepsiCo and responsible for the identification, creation, management and execution of comprehensive brand design strategies working on the following Frito-Lay portfolio including – Lay’s Potato Chips, Doritos, Cheetos, Sun Chips, Tostitos, Sunbites, Grainwaves and Twistos.
