The logo: then and now
A logo has the potential to be a very powerful asset for a brand. Many companies are identified by their logo faster than they are by their name, highlighting our continuing shift from text-based to image-based content. Logos are all around us and well-known ones are easily recognizable by almost everyone. But where did the logo originate? And how has it evolved over time?. Join us in this article as we discuss The History of the Logo.
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In this article The Logo Creative discusses Brand Awareness From an Early Age
I have been amazed lately by my three-year-old daughter Amelia as she can recognise certain brand marks (logos) she sees regularly. It all started when i got a new logo design book full of brand marks and logo designs of famous well know companies.
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In this article we take a look at video presented by Chris Do & Ben Burns from The Futur Youtube Channel, a very interesting watch.
How To Charge More For Logo Design when I’m stuck at a low rate? What’s the difference between logos that cost 10 or 100 times more? Step one, learn the craft of designing better logos even if your self taught.
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In today article The Logo Creative is going to talk about How Long Does It Take To Design a Logo.
Now there are a few things that can affect the time scale of a logo design project and the main thing is the process that your designer will go through when creating your Logo / Brand Identity. I thought it would would be helpful for both clients and also other logo designers who follow me on social media if I run through my logo design process today to give you an idea of how much attention to detail I take through my process and you can then compare that with other designers and see if they are someone that you want to work with or if you would rather work with a designer who follows a similar process to my own so let’s take a look at that process and see what’s involved.
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In this article and Designer Spotlight The Logo Creative takes a look at Brand Mix Illustrations By Mike Stefanini at Atomike Studio who is a french illustrator and Graphic Designer and with his project Atomike Studio he has uniquely designed a bunch of illustrations that question consumer habits Logos are indeed drawn on products which are totally different from the real one. A Coca-Cola can therefore sees its paint ornamented with a Nike logo, a toothpaste tube is decorated with an Adidas sign, and samewith Pepsi, Heinz, Starbucks and McDonald’s. An original way to convey the therapeutic aspect of Netflix or the addictive one of some fast-food restaurants?
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In this article The Logo creative takes a look at Some of The Best and Worst Logo Redesigns presented on this infographic below
When the big brands decide to re-brand and change their logo it makes people take notice this is because the brands they trust are changing and they want to know. It’s very challenging for any brand to conciser a company re-brand i have been down that road a couple of times over the years with my other company, but the correct approach takes careful planning and research to land upon the perfect idea.
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In this article The Logo Creative looks at What if The Biggest Rival Brands Combined Logos
Imagine if some of the worlds leading brand names joined in partnership with their biggest rival and the logo design needed to be combined and create a hybrid of the two logos. the out come would be very intreating
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