Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.
But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.
So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.
Are you doing the same thing?
Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”
You’re now the proud founder of a new startup, congrats! The next step in establishing your new business is building brand awareness and tempting in those crucial new customers. As a startup business, you know only too well that every penny counts. Marketing on a shoestring is no easy feat, yet it’s crucial to driving your success. The good news is that it is achievable and there are plenty of easy, affordable options to get your name out there without blowing your budget.
Here, we run through five creative, budget-friendly strategies for marketing your startup on a shoestring.
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A website plays a vital role in your business’s success. This platform allows you to reach out to your target audience, create healthy relationships with them, and improve your brand visibility. A website can also be used as an avenue for both parties to communicate: for customers to make inquiries or send feedback about your products and for your business to engage with them. However, since you’re not the first or only business that wants to create a strong online presence, it’s essential that you properly know the tricks of the trade when it comes to marketing. You can take advantage of Amazon for this purpose. Read on for A Review Of Legit Amazon Marketing Business Course Options To Boost Your Website
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Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”
Continue reading “10 Essential Rules for Online Branding to Increase Ranking”
Link building can be one of the most perplexing business marketing strategies out there, particularly because it deals with a lot of back-and-forth between you and prospective partner influencers and bloggers. A lot of people tend to be impatient with link building because you need to wait for results to see if your concept “clicks” with that influencer’s audience. However, despite this “setback,” link building can actually work for your logo business.
Continue reading “Boost Your Logo Business Marketing with SEO & Link Building”
If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?
Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.
And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.
Continue reading “5 Ways to Create an Everlasting Digital Footprint of Your Business”
Social media marketing is often perceived as expensive, especially if you want it to be effective. Big brands splurge a huge amount of money on social media engagement with their customers because that’s where everyone is.
You have the highest chance of being seen if you are on social media.
However, this doesn’t work for everyone. Small companies don’t have large amounts of money to spend. They have to watch their budget carefully.
Some believe that the more they spend the more they will get back but that isn’t always true. You don’t want to risk your entire business on the premise that an hour social media marketing strategy will work.
But, if you do this smartly, without spending large sums, you might be able to get more out of it.
Your solution is brand storytelling. Read on for 5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign
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A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.
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The brand is the most important and valuable thing about your company. There are plenty of reasons for this but most notably, people love buying from brands that they already know and love. According to research conducted by Nielsen, 59% of people would rather buy products and services from brands that they are already familiar with.
Continue reading “Set Yourself Up For Success: 6 Most Important Elements Of Launching A Strong Brand”
There is no denying the fact how the internet has brought a disruptive change in the world. It has significantly improved the way people are communicating with each other – social media is a prime example of that. The Internet has given a new lease of life to businesses as well and how online marketing has immensely benefited them is just unprecedented. The rise of e-commerce is the telltale testimony of transformation in business.
Continue reading “Simple Yet Effective Offline Marketing Strategies for Small Businesses”