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Is Your Website Designed To Supplement The Buyer's Journey

Is Your Website Designed To Supplement The Buyer’s Journey

Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.

If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.

That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.

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How New Businesses Can Use Content Marketing For Establishing and Promoting Brands

How To Use Content Marketing For Establishing and Promoting Brands

Every business is vying for brand visibility on the internet, the most promising avenue for brand promotion and marketing. Today, almost all sizes and kinds of companies maintain an online identity, and it is up to the business owners how they use it for leveraging their marketing efforts. Online identity is mandatory for startups that also have to face an uphill task in introducing and establishing the brand first and then taking on the competitors. Every industry segment is exceptionally crowded and dominated by established players who have already earned the confidence of consumers for their brands.  The biggest challenge that startups face is to work out ways of making the brand visible and taking it at par with other established brands. It is the least that they have to achieve if not able to make it most desirable.

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The Benefits of Using Storytelling in Your UX Design

The Benefits of Using Storytelling in Your UX Design

From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.

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Instagram Ad Stories The Guide That Will Make You A Rock Star

Instagram Ad Stories: The Guide That Will Make You A Rock Star

Over the past few years, Instagram has proven itself as a great channel for social media marketing. In fact, the Instagram engagement rate makes up 4.21% that is 58 times higher than Facebook, and Instagram is hard to ignore if you are a marketer or an advertiser. At the same time, this platform reaches more than 800 million users and 80% of them are already following at least one business.

One of the most acclaimed features that were released in the past few years the platform, Instagram Stories, is becoming more and more attractive for marketers and advertisers as they realize people are digging it.

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Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)

Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)

Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.

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