The days when websites used to be only news portals are long gone. Today, almost every site comes with a highly specific purpose and that is to drive visitors’ engagement. This is exactly why copywriting turned into one of the most powerful forces of digital marketing. In this article we discuss 7 Copywriting Tips To Boost Your Website’s Conversions.
Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.
The main purpose of any web design today is not just to showcase design skills. It is also a great way of enticing customers and getting them to buy your products or subscribe to your services. These goals can only be achieved by ensuring that your site provides a superior user experience. In this article, we look at How to Provide Effective User Flow on Your Website
Living in today’s digital world, having a website is essential for a business. If you don’t have a website, you’ll probably lose several great opportunities for your business. After all, your website, along with its logo, will serve as the centre of your business’ online presence.
If you’re building a logo design website for the first time, here are a few things you may need to consider from the very beginning:
It’s no secret that Instagram is a powerful marketing tool. But do you know you can use Instagram to improve your website user experience and create aesthetically stunning websites? In this article we discuss How Can Designers Use Instagram to Improve the Website User Experience?
Today’s consumers are more tech-savvy and have higher expectations from brands they like most. They want brands to deliver unique and great experiences. This is why more and more marketers, designers and developers are putting their best efforts to create a great website user experience to fulfill the ever-increasing demands of consumers.
Back in the old days, having a website used to be enough for everyone who wanted to outrank their competition. But those days are long gone. Nowadays, having a website is not an advantage anymore but a necessity.
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.