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Website Colour Scheme - 3 Ways to Pick the Perfect Website Colour Combination

Website Colour Scheme: 3 Ways to Pick the Perfect Website Colour Combination

Knowing the right colour scheme for your website design is always a difficult task for every designer out there. It is more challenging, especially if you are not well-versed in looking at colours that would blend and complement each other. in this article we discuss Website Colour Scheme: 3 Ways to Pick the Perfect Website Colour Combination.

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Basic Principles For Improving Web Design

Basic Principles For Improving Web Design

From the look of things now, it is evident that any website that isn’t providing users with the required aesthetic design feature and engaging experience that they require to remain on point will be potentially forfeiting many site visitors and also lose out on other great benefits. No doubt, the days of viewing websites with a broken and deficient design have been long gone. Now, everyone (website owners and web developers) are working hard to meet up with the aesthetic requirements of both mobile users and search engines. Now, it’s all about developing web pages and apps with original designs, effective functionality, and quick navigation.

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Design with visual ranking in mind

Design with visual ranking in mind

The design of the website of yours is vital, especially for conversion. Even though you can apply any tactic to boost your conversion it won’t be much of help if it doesn’t look good. We all know that humans are pretty much visual oriented.  For example, the information is transported to the brain and 90% of that is visual. Visuals are way faster than the text (60,000x faster) in the brain. In fact, among the learners, 60% of them are visual learners. Read on to discover all about Design with visual ranking in mind.

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8 Landing Page Mistakes That Could Be Harming Your Business

8 Landing Page Mistakes That Could Be Harming Your Business

Creating a winning landing page is a tricky task. There are a lot of traps awaiting while you are trying to optimize your page to sell. Even experts sometimes make mistakes that are hard to fix.

Marketers have been keeping an eye on landing pages to figure out what is it specifically that makes one page better or more attractive than the other. But while watching for that they have noticed a consistent line of mistakes that business owners make with their landing pages that inevitably harm their business.

Here are some of those mistakes.

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Why Your Brand Fails with its SEO Strategies and How to Fix Them

Why Your Brand Fails with its SEO Strategies and How to Fix Them

Search engine optimization is the best way to get organic traffic to your website. Many companies invest a huge amount in their SEO strategies and campaigns to increase their sales and popularity. SEO is a consistent method to get better ranking on search engines. To develop an effective SEO strategy, you need to know about the SEO world completely. Right from basics, tactics, types, and methods to the new trends in the market, you need to have deep knowledge about the field to succeed. But, companies often ignore this criterion and appoint inept staff to manage their SEO campaigns that can lead to a disaster.

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Revamping Your Brand’s Content Strategy in 5 Steps

Revamping Your Brand’s Content Strategy in 5 Steps

A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.

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Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO.  Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.

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Is Your Website Designed To Supplement The Buyer's Journey

Is Your Website Designed To Supplement The Buyer’s Journey

Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.

If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.

That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.

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The 5 Most Essential Benefits of Copy on Your Company Website

The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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