I am also the founder and creative director of The Logo Creative™ Having 15+ years’ experience as working as a professional creative in the design world I have focused my career on building brands and defining design strategy and it’s correlation to business strategy.
The logo Creative is much more than a logo design studio we aim to connect the dots, analyse patterns and solve business and design problems through design strategy and good design that speaks directly to your brands target audience.
We are an energetic company with a passion for design and creative thinking we work with businesses and brands looking to improve the effectiveness of their design.
We have been very fortunate to be able to work with clients around the world and doing what we love every single day. Running your own company does require you to work 100 times harder but its true what they say
"Do what you love and you will never work a day in your life"
Through hard work and determination to be my own boss and do things I am passionate about I have been able to not only grow my business but also watch my children grow and spend every day with them, being there when they spoke their first words and took their first steps and for that I am truly grateful!.
Through my passion for logo and brand identity design I have grown The Logo Creative in to a popular community based website / blog after only 6 months of starting the site back in February 2017 was ranked in June 2017 one of the best Logo design blogs on the internet by feedSpot over thousands of other sites which was a great achievement and still remains there.
We also calibrate with some of the industry’s top talents in creating design content for the community we have also developed relationships with some top creatives who are editors of their own sections on The Logo Creative site.
The site keeps rising in popularity within the creative industry having notable mentions by some of the top design sites in the world and also mentioned by legendary designers and agencies. Such as Creative Review, Design Taxi, The Futur, Sagmeister & Walsh, Lance Wyman, Graphéine, Johnsonbanks and Pentagram to name a few.
I am lead editor for the site and conduct the designer interview series with some of the world’s best designers including industry leaders, top agencies and living legends. I spend countless hours contacting and calibrating with designers to bring the community the best interviews I possibly can this has allowed us to become connected to some of the best people in the industry.
The most important elements in our logo designs are simplicity and creativity. In addition, a logo design should be distinctive, visible, adaptable, memorable, scalable, and timeless.
We are always looking to work with new clients and take on new projects.
Please feel free to contact us.
It all start's here, I listen effectively to my clients as knowing your preferences is essential, i want to learn about your business and brand, Then I can provide professional insight and ideas based on how you would like your brand represented.
Once i know your requirements i then begin the process of conceptualised logo design ideas, this involves mind mapping, sketching and tweaking until the strongest concepts are acheived
Once the strongest sketches and design direction has been narrowed down and finalised, i move on to digitising the concepts, I can scan my artwork on to the computer or sometimes go free hand, the logo designs are cleaned up and honed into a professional, finalised logo for final presentation and review.
THE BUSINESS FOUNDATION
WE BELIEVE IN THE POWER OF CREATIVITY
The Logo Creative™ was a compilation of my passion for logos, branding, Design, Art, and love of computers. Having a nice little business my mum and dad helped me set up at the age of 15, the entrepreneurial spirit was alive and well. After finishing my studies with A Level Art and Graphic Design and furthering my education to achieve distinction level diplomas in both IT and Web, Graphic Design & iMedia Photography, my dream became more evident: I had to grow a business to combine my love for IT and Creativity.
AJR Group™ was formed back in 2009 to combine AJR Computing & AJR Designs, But my real passion in the Graphic Design field was Logo Design and Brand Identity and this is the area I wanted to focus my attention to. Being an entrepreneur I set to work planning and designing the identity for The Logo Creative as a Logo and Brand Identity design specialist, I wanted to create a strong, simplistic iconic visual identity something that would stand out and show people who we are and what we can do, I spent a good 2 years (lots of late nights, and weekends! …well worth it!) Making friends with a lot of high profile designers around the world even some of my idols!, Researching and reading a lot of books, planning, sketching, designing, and building this website.
The philosophy of my company has always been to treat clients the way that I would like to be treated. This is why I strive for one thing–excellence. Excellence in listening closely to my client’s needs. Excellence in going beyond your expectations. Excellence in delivering the design results your brand requires. I’m pretty easy going, but I take my work very seriously when you entrust me to come through for your brand. For most, this is your livelihood. For some, a way out of that 9-5 job. I get it. I have been there!
I’m confident that I can help grow your company to that next level through high-quality logo and brand identity design, and brand strategy solutions. Even though we specialise in logo and brand identity design we can help in many design solutions whether you need a logo, website or marketing collateral, or help with the brand strategy and positioning of your brand it’s my goal to seamlessly create a timeless, memorable and marketable representation of your brand. As a result, your brand will be established as a trusted, credible source for your current and potential customers.
IN LOVING MEMORY
What's really kept me focused after losing my Dad is The Logo Creative™ ✏ project
My passion for this is keeping me focused every day he’s not with me.
When I was planning this project I discussed every single detail with my dad even things I have not released yet, I’m so grateful for been able to run my own company and see him most days and having that extra time to be with him.
He always told me he was proud of me for working with clients in different countries and was so into the idea of interviewing designers from all over the world even my idols and having the opportunity to talk to them and get to know them has been fantastic.
Spending countless hours contacting designers to be featured as part of the project and it's been very successful I have a designer list scheduled to the end of 2019. I'm dedicating this project in Loving memory of my Dad Raymond Marriott, He loved his family my Mum Sheila, me, my wife Sarah and his two grandchildren Amelia and Charlie who adored him. He loved life, the world and being a part of it.
I was so proud of my Dad he was my idol and role model, he helped me a lot and guided me down the right path, he was my rock and I know he would want me to carry on working hard and following my dream.
I had a really good childhood growing up full of happy times and memories, I know I need to give my children the same. I need to be their role model, idol, and rock, I know I will never give up because my dad never did, I will work hard and follow my dream and achieve it!
I was really lucky to have such a great "Dad" and I'm honored to be his son, Thank you, Dad, I Love You xx
"When you make a wish and you get something beyond your expectations, that was my Dad"
WHERE THE LOGO CREATIVE NAME CAME FROM
I have always had a passion for logo design and branding, drawing logos as a kid and been fascinated with superhero icons and there overall branding around each character. As i previously mentioned I studied A-level graphic design and Art at school, then at college and university, I got distinction level diplomas in graphic design, web design and iMedia photography.
I wanted to create a place that was centered on this area of design to help clients and other passionate logo and brand identity designers, as this my passion and what fuels me every day!
I also wanted to do the designer interviews and was planning the brand for a couple of years before starting. I talked about it with my Dad as I did most things relating to my business and I remember saying I’m going to have to dedicate a lot of time to do these. And he told me to focus on what makes me happy and this is what I do each and every day!
The name came about when I was creating a printed portfolio for a client and my Dad was looking at it and said “You really are a logo creative” and the name was born I immediately registered the name.
Every time I’m working on The Logo Creative, It makes me feel close to him. I know he is looking down and smiling as The Logo Creative continues to grow!
The website was released Febuary 2017 and In less than 6 months of releasing the The logo creative blog in June 2017 it was ranked in the top 40 Logo Design Blogs in the world over thousands of other sites and awarded by Feedspot the site has stayed there ever since and keeps growing and the content keeps following.
The Logo Creative is most well known for its world wide interviews that Andrew selects and does with other logo and brand identity designers from around the world including up and coming talents, the best in the industry and living legends.
Then again in 2018 we were thrilled to receive another award in 2018 from Feedspot. We have bee voted one of the best Branding Design Blogs on their most comprehensive list of best Branding Design blogs on the internet which is a great acheivement for the second year running.