Today a Designer Interview With Kyle Courtright who is an independent branding and identity designer pushing pixels in beautiful Albuquerque, New Mexico. He’s the founder of Logo Wave Awards International, creator of the Logo Inspiration Generator Tool and author of The Ultimate Guide to Logo Design Ebook. Kyle has had the opportunity to work with brands like the Detroit Lions, National Parkinson’s Foundation, American Cancer Society, USA Bass, Entrepreneur and Duke University.
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In this article we are we’re going to be discussing Brand Mistakes to Avoid
This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects
We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals
We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.
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First things first, the cover of this copy looks like a total mess. Vague colors and too many scratches for what my eyes can handle. The good news? The cover says nothing – even if it was in a good condition – about the PHE-NO-ME-NAL work World Trademarks & Logotypes contains!
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In this edition of Brand Spotlight, we take a look at Trivago Brand Spotlight
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What do you say when a prospect or client asks, “What’s your hourly rate?”
Do you instantly capitulate and respond with a number? Or do you take the lead in the conversation and respond with your “qualifying questions,” which are designed to help you determine if this client is a good fit for you?
I know what you’re thinking: “If they ask for my hourly rate, don’t I have to tell them?”
Well, no, actually, you don’t!.
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Mark Richardson is the owner of Superfried, studio alias of the self-taught designer. He originally founded Superfried in a London bedroom in 2007 and is now based in the centre of Manchester specialising in brand identity and typographic solutions for print and digital across all sectors.
His clients vary in both scale and location from start-ups in Russia to larger global brands in New York, LA and London including Fast Company, Faber & Faber, Sadler’s Wells and the Leonardo DiCaprio Foundation. His continued experimentation with letterforms has lead to the commercial release of 15 display typefaces. Mark has also given a talk at Shillington Creative College in Manchester.
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I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
I thought I would write a little review of my own I’m sure Christophe our book review editor will not mind as he has his hands full at the moment with his own book so i’m keeping the section rolling along!.
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos
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Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.
I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?
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In this edition of Brand Spotlight, we take a look at Ministry of Sound Brand Spotlight
For many 90s kids, Ministry of Sound represents great music, pounding rhythm, and a great night out. Since their founding in 1991, Ministry of Sound has been providing music for the dance floor for many clubs and discos around the world, including their own nightclub in London. Their record company has been behind some great live music acts, while their compilation albums have amassed over 50 million sales worldwide. Ministry of Sound is definitely a behemoth in the music industry and are known all over the world.
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Today a Designer Interview With Rob Clarke a British type designer and letterer based near London.
He designs logos and custom fonts both directly for clients and through collaboration with design and advertising agencies. I have followed Rob Clarke’s work for a number of years and you may not be familiar with his work, but you will be surprised. It would be hard to live in Britain and not be familiar with the logos he has created
He has worked on some of the world’s largest brands including Air Asia, Dulux, Sainsbury’s, Tesco, Reckitt Benckiser, Carlsberg Export, Polo Mints, Quality Streets, Cadbury and Capitol Records.
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