It wouldn’t be an understatement to say that your company’s logo is the center of attraction for your brand. It is one of the most crucial branding assets that have the capability to either entice or repel your target audience. To put it differently, logo design is the make or break factor that plays importance in placing you at the forefront of your customers. Keeping the significance of the logo in their mind, you need to get your logo design right!. If you don’t, you run the risk of destroying your entire brand persona for which you will pay the price in the long run. In this article, we discuss Why does a Logo Design Fail? Secrets Revealed.
Andy has had over 20-year experience working on brands including Microsoft, MessageLabs, and Roland and has had roles in a number in startups, including AgencyBox and fizzdot.
A brand logo is the true identity of a brand and represents its vision or particular characteristics. Branding as a wholesome entity has changed over the years with the advent of technology and other digital channels. Today, every consumer wants to connect with the Brand and get associated with a popular brand. In this article, we discuss 4 Benefits To Brand Value That Is Provided By A Logo
The effects of trend badges on your brand go beyond the four walls of your organization. Here are some creative ways to shape your brand by using trend badges:
The combination of bright colours and awesome typography has paved the way for unique flat interfaces. Minimalism is a big part of this design idea and trend, and you can see how popular these trends have become in recent years. In today’s design world It’s all About Flat Design These Days.
In this book review, we take a look at Graphic Design for Art, Fashion, Film, Architecture, Photography, and Product Design & Everything In Between by Andy Cooke
It’s a collection of ground-breaking campaigns for the creative industries and insights from the world’s leading design studios and shows how today’s graphic designers are thinking, collaborating and breaking the rules.
In today’s graphic design world newbie designers and enthusiasts can feel overwhelmed by the vast amount of software and applications available to use. It helps to have the right software applications that cater to your skillset. So read on for some DIY Graphic Design Tools For Novice Designers
Typography has the power to make or break any image or content. The right typography can improve readability, scanability, retention, engagement, conversions, and aesthetic appeal. On the other hand, bad typography can elevate the bounce rate and can ruin the brand image. Therefore, businesses should emphasize on perfecting their content typography. One way to do so is by ameliorating the text through hierarchal typography techniques and tips. In this article, we take a look at 5 Best Hierarchal Typographic Techniques For Beginners
When you wake up in the morning the first thing you think about is your business, you then continue to think about it all day every day until you fall asleep at night. You spend your working day in the office managing your employees, coming up with new ideas and grinding through challenges with the aim of growing the company that you worked so hard to build. In this article we discuss How to Relax While Running Your Own Business.
Friday comes It’s been a long week you’re feeling it and looking forward to your long weekend as you know that next week is going to also be a busy week packed with client work, meetings, and side projects. In this article Andrew the founder of The Logo Creative discusses How to have a clear vision and plan of attack.