Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
The design world is probably the most vibrant one out there. Designers get to play with multiple textures, fonts, colors, designs, etc. to create amazing art for their clients or customers. Every other day, something new comes up in the field of design because someone discovers or invents a new trend and the world embraces it. There are also so many choices to pick from! From invites to social media creatives to book covers to merchandise, design rules with an iron fist!
Logos are essential for every business. It’s a representation of their brand, which is why companies pay lots of money to hire people who can create an excellent logo for them. If you want to be a logo designer, you need to start by taking a graphic design course. Doing sketches and doodles isn’t enough to become successful in this field.
Here are some good reasons why taking a graphic design course is beneficial for future logo designers:
Digital marketing is, in essence, the act of promoting through the online medium. Instead of stores, we have websites that don’t just sell products, but they also “sell” information, usability, and design.
Nowadays, every business, no matter how big or small, needs and gets a logo design. Sometimes also a whole brand identity design. Even places like local grocery stores and online blogs get one to make sure there’s an icon along with their business name. Is it the number of existing logos and market saturation that leads to so many similar logos?
Rob originally started out as a Print Designer before moving into branding and digital design. He is now a Creative Director who has 12 years experience in the creative industry in bespoke branding and graphic design, developing campaigns for some of the biggest companies in tech and entertainment. Rob has worked across the design for iOS apps, websites and digital campaigns as well as print, branding, art direction, storyboarding and creative for a number of corporate clients, boutique companies and creative agencies.
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones.
A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.