Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.
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Ways brand storytelling helps business convert prospects into customers
The art of storytelling is one that we are all too familiar with. It plays a vital role in our daily communication with one another. The ability to reach out and touch the hearts of its audience by portraying facts in a heartwarming and relatable way is a skill that takes time to finesse. When it comes to business, brand storytelling is an indispensable marketing tool for companies to emotionally engage their audience in a way that is both memorable and profitable. This careful play at words does wonders when it comes to giving meaning to something. Everyone loves an origin story. Crafting a product is the easy part when it comes down to running a business. The real challenge is being able to give meaning to the products to provoke your consumers to invest in them.
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Free Thanksgiving Invitation Designs
If an eatery wants to promote a new dish or to draw attention to a special offer, then an Invitation is a good and unobtrusive way to get the message across. It’s not always possible for busy waiting staff to let diners know about great meal deals, so Invitations let customers find out themselves. Read on for some Free Thanksgiving Invitation Designs
Advice from Professionals: How to Make a Perfect Design
Has it ever happened to you that when you look at other people’s design, you wonder how they managed to make it all so perfect? Whether it is the right font, the right combination of colors, or even the arrangement on the website – something simply clicks when you look at it.
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Designer Interview With Davar Azarbeygui
Today a Designer Interview With Davar Azarbeygui who is a Branding and advertising executive from Cincinnati, OH, USA with over 20 years of design & advertising experience. He is a graduate of New York’s Pratt Institute with a passion for design and art, he has worked with multinational agencies as well as collaborated with global companies. Continue reading “Designer Interview With Davar Azarbeygui”
Tips To Create Emotionally Satisfying UX Designs
What does it mean to create a design that satisfies a person on an emotional level? That is a pretty loaded question, yet fair enough for those that are aiming to improve on the quality of their project outputs. Some would say it is the aesthetic factor that reels people in. Others would counter that by saying the emotional effect is due more to the way the website works. The truth would be a mixture of both. Read on to find out some Tips To Create Emotionally Satisfying UX Designs.
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10 Essential Logo Design Rules
You may not have given much thought to logos before, but your company’s logo is actually one of the most important marketing aspects to consider. A logo plays an essential role in a company’s branding. It is often a customer’s first experience with your company and is the symbol people come to associate with your brand. It is important that you follow certain design rules when creating your logo so that it effectively represents you and your brand. Read on to learn about 10 Essential Logo Design Rules
Designer Interview With David Brier
David Brier is a native New Yorker who now lives and works in Wisconsin, David Brier is an internationally recognized brand expert, rebranding specialist, and bestselling author.
How to Make Your Brand Development Strategy Work
While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.
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How you build the programs that build a loyal customer base
No business can exist without a customer base and revenue streams! This is a basic fact of life, however building a loyal customer base can be challenging because few people visit an online store with the intention of purchasing its products or services right away – they have to be persuaded into parting with their hard earned money. However, the task is not impossible, and with the right advice, any business owner can build the customer loyalty programs that will keep his or her business successful for years! These tips are the subject of this article.
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