Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
The 1980s was the decade in which we saw rapid growth in the quality of visual forms, especially in multimedia. From this perspective, some of them look quite outdated but in comparison with the 1970s, the development of design, fashion and video content was tremendous. The arrival of the IBM PC and the Macintosh paved the way to the further development of IT-visuals.
Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing:
Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation.
Well, for that reason, in today’s post, we’ll cover 12 basic rules of aesthetic design, rules followed by most contemporary professional designers
The most alarming problem a designer could face is obviously a lack of design. The deadline is closing in, you give your best to finish your project, but everything you try to do in order to conjure a satisfying design solution falls apart. Creative blocks are not just an excuse that some people use in order to justify their unwillingness to focus on their work, they happen to all of us more often than we care to admit.
Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over.
Brand building is significant for business development. It is all about communicating about your brand and generating awareness about your products using different tactics and strategies. However, building a brand is not easy. It is important for marketing and advertising professionals to understand how to develop a business strategy and how to approach people. Brand building is a process, and you cannot achieve your goals entirely in a week or so. It requires a lot of time, resources, and strategies. In this article, we will discuss some of the most effective brand building strategies that can strengthen your brand and can help you take your brand to the next level.
Tina Touli is a creative director, graphic communication designer, maker, speaker, and educator. She currently runs her own London based award-winning multidisciplinary studio and teaches at Central Saint Martins, University of the Arts London.
As a person, I have learned to love the harsh reality that “good” doesn’t always make the grade and that there is always room for improvement. I purchased this book quite some years ago and read through it numerous times and constantly refer to it for a dose of inspiration or as a gentle reminder to strive for more than just being “good” at something. So lets take a look at the super awesome book It’s Not How Good You Are, its How Good You Want To Be by Paul Arden
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.