Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.
If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?
Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.
And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.
Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.
It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside
Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.
The most successful creatives understand there are always new skills and techniques to learn.
You want to learn a new skill? Learn.
Why are some creatives great at what they do? Simply, they dedicate the time to learn their craft—especially the fundamentals.
A logo designer becomes great at designing logos because they studied the fundamentals that form a great logo. A copywriter can write a 1000 words in 10 minutes because they learned the fundamentals, then practiced and wrote daily.
Here’s the crux of this article nice and early for you…
In order for your startup to be successful, you need to have done everything possible before rushing into business.
Every business starts with a great idea. Your idea is like the day one of school and the first earned dollar is like your graduation day. To give life to your startup and walking it towards the path of success, you are required to go through a whole slew of syllabus before you can ‘graduate’.
The basic first step is intensely analyzing the industry to determine whether your product has the market, what your potential competitors are doing, and how you can take your business above them.
Before deciding on the final design of any project, you need to go through the tedious steps associated with the design creation process. This is a task that both experienced graphic artists or anyone just trying their hand at completing a print media design project should undergo if they want to end up with a competent project end design.
To aid designers during this crucial step is a set of questions that when asked will help lead anyone to the favored and, hopefully, fruitful decision-making process. Listed below are the 10 Questions To Ask Yourself Before You Choose Your Final Design. Read them carefully so that you can easily integrate them into your design-making process in the future.
What is the one thing that has the power to set your business apart from every other in the industry, and create a long-lasting bond with your demographic? No, it’s not your product or your service. Quite frankly, how innovative or never-before-seen can they actually be? No, the one thing that has the potential to elevate your image above everyone else’s is branding.
You might think that doing business is strictly a rational experience, but in reality, it is the emotional state that guides the shoppers on their shopping journey, and it is the emotional response of the client that will seal the deal of a lifetime. Without branding, there can be no long-term success in the business world. So naturally, it only stands to reason that you should avoid common branding pitfalls in order to secure your position on the throne. Here’s what you should avoid at all costs.
“I can’t believe it. They’ve asked me to come up with brand names again.”
You could have planted potatoes in the Graphic Designer’s forehead furrows.
“I’m a Designer, not a bloody Copywriter.”
I felt his pain.
Forcing a visual person to write words is borderline workplace bullying.