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Walker & Sons_Walker & Sons Logo Design - Brand Identity Design

Logo & Visual Identity Design For Walker & Sons – Specialists in Steel Fabrications

Important information points gathered from the Logo design brief :-

  • The company specialises in steel fabrications run by a father and his two sons. So the surname “Walker & Son’s” must be included in the name
  • Looking for a clean looking style with a strong emphasis on the letter “W” for Walker.
  • Creative control over the shades of blue colour chosen for the companies branding colours, Blue is a professional colour often associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence, intelligence, faith, truth, ambition and suggests precision, these words describe qualities the organisation strive for.
  • The Logo must work well as a black and white concept as always with our logo designs.
  • The idea behind the “W” Icon / Mark was to represent a “W” for Walker and negative space “F” for fabrications as the company was originally named “Walker Fabrications” so i wanted to bring some heritage back into the new identity design

Walker & Sons Logo and brand identity design

Walker & Sons Logo Design - Brand Identity Design_1

Walker & Sons_Walker & Sons Logo Design - Brand Identity Design

Walker & Sons_Walker & Sons Logo Design - Brand Identity Design

Walker & Sons_Walker & Sons Logo Design - Brand Identity Design

Walker & Sons_Walker & Sons Logo Design - Brand Identity Design

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Below is the final logo design master sheet this was sent to the client for review and then presented to the client in a meeting to explain the direction taken and the benefits the logo designs will have for the company.

 

Walker & Sons Master Logo Design and brand identity design

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The Logo Creative - International Strategic Logo and Brand Identity Design Studio

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Logo & Brand Identity Studio

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International Design Studio
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