*One of the first logos that got us attention online internationally, designed back in 2007 and originally published on AJR Designs website, our UK design agency under the AJR Group. The design has been copied by numerous designers but we are proud as it shows its a good design!
Logo Design & Brand Identity Brief
This is a new startup Sushi Restaurant we are requiring full creative direction in naming our business, creating a memorable visual identity.
We require and desires The Logo Creative to think of simple and memorable name for Japanese sushi restaurant we also serve Chinese and Thai food and specialise in our popular dish sushi.
We need a logo designer for company branding, We are causal traditional restaurant with classy feel.
The restaurant has the following elements and logo should reflect these elements, the name include fun to also indicate light and happy environment please add Japanese feel to logo design.
– Sit down dining and fast and quick food service / grab n go available
– has seating area with wait staff
– contemporary interior design with friendly ambient
– serves mainly sushi dish but also serves Chinese and Thai food
– welcoming and inviting customers to stay
– reflect Asian / Japanese culture
– clean and simple
Below are some initial sketching concept ideas and the final version as a sketch.