Logo Design & Brand Identity Design for ak Financial Services Ltd.
Important information points gathered from the Logo design brief :-
- The company was a new startup company providing financial services
- The logo must emphasis a modern corporate look and feel.
- Creative control over colour choice the branding colours i choose were “purple” which is a regal and sophisticated colour associated with wealth and respect and “Grey” which is a calm and balanced colour
- Would be nice to work in black and white concept.
- The letter “ak” in lower case is desired can explore capital letters for the icon also including with the words “financial services Ltd”.
Below are other rough concept ideas we explored and showing the final chosen idea.